When a new client comes in for a full set of nails, I provide her with a “nail bag,” which includes sample bottles of non-acetone polish remover, quick-dry top coat, hand and nail conditioner, nail glue, cuticle oil, a three-way buffer, and a nail brush. Not only does this give my clients the opportunity to try these products, which I retail in my salon, but I also know they are using the proper products on their nails between visits.
Fingerprints Nail & Tanning Salon
Hot Sulphur Springs, Colo.
A lot of my clients have acrylic nails, so I provide free repairs or replacements. The first thing I tell my clients is it doesn’t matter how a nail problem happened, they should just stop in for a repair to prevent future problems. I would rather find time for a repair than let nail problems give me a bad reputation. Some new clients are really shocked when I’m finished and I say, “No charge.” I care about my clients and this makes them feel special.
We serve complimentary refreshments; we offer standing appointment; we offer standing appointments; we confirm all appointments (to remind clients and to decrease no-shows); we meet the client at the door and assist with her coat; we mail each client a birthday card; we offer assistance to the client’s car, open her door, start her engine, and fasten her seat belt; and we offer tanning for nail clients only (we are a nails-only salon). We constantly work toward accommodating out clients, but we also take into consideration whether it will inconvenience another client.
Blue Springs, Mo.
I buy trial sizes of nail products — top coats, polishes, polish driers, files — and give them to m client. I give them as a thank you for their patronage and they really appreciate it. I also give free manicures to clients who have referred new customers. This also really helps to boost my business.
For new clients, no matter what nail service they get, I offer them free nail art. I also give two free nail designs to my regular clients who come in for fills. If a clients refers two new clients and each gets a nail service of $25 or more, my regular client will receive $25 or more, my regular client will receive $25 off her next service. This really works when my clients are low on cash. I also have a calendar with all my clients’ birthdays, and I give a 10% discount on the next visit as a birthday gift.