I’ve picked out a uniform style I like for my salon employees, but do you have any advice on how to decide on a color? Do certain colors convey certain impressions?
Yes, certain colors definitely convey specific impressions. Color subliminally sets the mood. If you’d like to create a calming experience, then try to stick to cool colors such as blue, green, and neutrals such as white, silver, or gray. Alternatively, if you’d like to create excitement, then use warm colors such as red, yellow, and neutrals such as black or brown. Having said that, color can be a powerful tool for your branding. Incorporate your corporate color in your uniforms, be it as an accent or the principal color, but be mindful that it complements the interior of your salon. For optimum results, try mixing your corporate color with neutrals. — Agnes Dalisay is founder and owner of Chi Couture Uniforms (www.mychi.ca)