Q&A

What is the best place to recruit nail techs?

Q.

I own a salon and spa in Maryland. I have been looking for a nail technician and it has been impossible for me to find one. I have put out ads but I don’t seem to get anywhere. What is the best place to find one?

A.

Finding a new nail technician is something that takes time and preparation to accomplish successfully. Before you place that next ad we recommend you look in the mirror and assess the following:

> How are you relating to it? The energy you are putting in will dictate the results. Notice your thoughts and your energy. You can either be creating an amazing new career for someone (all about them) or you could be filling a station (all about you). When you make it about them and creating an amazing career for others and you start from this philosophy, you create magnetism and attraction.

> Put your house in order first. Be sure you have all of your policies, procedures, training plan, new-hire orientation, and job descriptions in place before you place the ad. This will give you more confidence and that will come across in the interviewing process not to mention leading to an increase in staff retention.

> Use multiple resources at the same time. Run advertisements on Craig’s List, in the local newspaper, on LinkedIn, and offer your team a referral bonus for helping you find a new nail tech. Ask your sales consultants if they know of anyone relocating to your area and to keep an eye out for you. Go to schools and teach classes to nail students and host an open house. Do all of this at the same time and be sure to manage which strategy is giving you the most calls and candidates.

At the end of the day, staffing your business is always going to be an area of focus and importance. Just remember that when you shift your approach and redirect your frustration into action you will get the results you are looking for.

— Steve Gomez is the professional development manager and international trainer at Milady (www.milady.cengage.com).

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