Does anybody use the Yellow Pages anymore? What about the online Yellow Pages? Should I consider paying for advertising in the online Yellow Pages or is my money better spent elsewhere?
If I were going to advertise anywhere right now it would not be in the Yellow Pages or Yellow Pages online. Think about when you want to find or search for a business. Usually, the first thing you’re probably going to do is a Google search. In my opinion, the Yellow Pages are simply no longer relevant and Yellow Pages online does not produce top-of-the-mind awareness, meaning it’s not the first place people would think to go to find a business. So, for those reasons, I believe that your ad dollars would be much better spent either on Google AdWords or Facebook ads.
— Tiffani Douglas is a nail tech and the author of Social Media Marketing: A Guide For Beauty Professionals (www.tiffanis-beautyparlor.com).