Q&A

Should I advertise in the Yellow Pages?

Q.

Does anybody use the Yellow Pages anymore? What about the online Yellow Pages? Should I consider paying for advertising in the online Yellow Pages or is my money better spent elsewhere?

A.

If I were going to advertise anywhere right now it would not be in the Yellow Pages or Yellow Pages online. Think about when you want to find or search for a business. Usually, the first thing you’re probably going to do is a Google search. In my opinion, the Yellow Pages are simply no longer relevant and Yellow Pages online does not produce top-of-the-mind awareness, meaning it’s not the first place people would think to go to find a business. So, for those reasons, I believe that your ad dollars would be much better spent either on Google AdWords or Facebook ads. 

— Tiffani Douglas is a nail tech and the author of Social Media Marketing: A Guide For Beauty Professionals (www.tiffanis-beautyparlor.com).

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