Q&A

What should I wear to a tradeshow?

Q.

What should I wear to a tradeshow?

A.

The Professional Beauty Association (PBA) takes great pride in producing professionally focused events, exclusively for beauty professionals. When you attend our shows, such as ISSE Long Beach, ISSE Midwest, or Cosmoprof North America it is best to keep with the professional theme when it comes to your attire. For women, skirts, slacks, and blouses are preferred with black being the most common color choice. For men, slacks and a button down or Polo are recommended. Nicer jeans are certainly acceptable. For shoes, it’s about comfort, but people love to see style and heels are often the norm. Overall, your presence and participation at the shows is the most important. Think professional, and add your personal touch to create your own show style. — Eric Z. Horn is associate executive director, business development, at the PBA.

Check out NAILS' Upcoming Tradeshows Calendar.

Leave a Comment

Name:
Email:
Comment:
Submit

Comments (1)

Encyclopedia

Tippi Hedren, best known for her role in Alfred Hitchcock’s The Birds, is credited with helping the Vietnamese community first get started in th...
Learn More

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today