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Essie’s LED Gel System Application and Removal

September 15, 2013  | Demo

This October, Essie is releasing its first professional LED Gel System, which features 36 new shades similar to the brand’s most time-honored, popular polishes.

Keywords: Essie  

Behind the Scenes: Uniting Nail Techs in a Love of Nails

September 14, 2013  | Demo

A nail tech for 13 years, Thao Nguyen has spent the last four years working with the Gelish team, currently as a regional education manager.

Keywords: Behind the Scenes   California   doing nails for photo shoots   Gelish   gels  

The Liquid Sand Gradient Manicure

September 12, 2013  | Demo

OPI’s Liquid Sand Collection as well as metallic studs are the prime ingredients for one of Winnie Huang's latest creations: the Liquid Sand Gradient manicure.

Keywords: OPI products  

School Rules

September 11, 2013  | Step By Step Demo

Staci Garrett turns nails into rulers.

Keywords: fall nail art   handpainted nail art   schools  

Hot Coral

September 11, 2013  | Step By Step Demo

Lenzi Brock demonstrates how to bring to coral look to nails.

Keywords: colored acrylics   Entity Beauty  

Easy As 1-2-3

September 11, 2013  | Step By Step Demo

Shanelle Heitmann brings school to nail design.

Keywords: fall nail art   handpainted nail art   schools  

Lacy & Racy

September 11, 2013  | Demo

Bryan Vu encases the openwork fabric in clear acrylic stiletto nails, creating a fresh, flirtatious full set.

Keywords: Gelish   Hand & Nail Harmony   stiletto nails  

Polka-Dotted French Mani

September 3, 2013  | Demo

April Wynne, a Tampa, Fla.-based nail technician of 13 years, created this cute and simple manicure and it became an instant summer hit.

Keywords: Gelish   gels   polka dot nail art  

Gelish's Matte French Mani

August 28, 2013  | Demo

MaeLing Parrish, Gelish's U.S. Dean of Education, uses Matte Top It Off to create a sleek matte French manicure.

Bowtie Cheetah

August 20, 2013  | Step By Step Demo

Rebecca Anderson brings cheetah print to nails.

Keywords: animal print nail art   embellished nail art   handpainted nail art  

Purple with a Hint of Zebra

August 20, 2013  | Step By Step Demo

Shanelle Heitmann combines purple and zebra stripes.

Keywords: animal print nail art  

Etched Ombré Swirl

August 20, 2013  | Step By Step Demo

Tanya Dimitrova brings swirls to nail art.

Keywords: ombre nail art  

Birthstone on Fire

August 20, 2013  | Step By Step Demo

Lenzi Brock creates birthstone inspired nail art.

Keywords: embellished nail art   Entity Beauty  

Mood-Boosting Flower

August 20, 2013  | Step By Step Demo

Bryan Vu creates flower nail art.

Keywords: floral nail art   handpainted nail art  

Red and Black Criss-Cross

August 20, 2013  | Step By Step Demo

Desreen Jarvis adds interest with stripes.

Keywords: handpainted nail art  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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