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Vibrant Hues

July 1, 2010  | News

Shape magazine urges readers to "swap out ho-hum pinks and nudes for the season's vibrant, hot-now hues."

Keywords: consumer press   OPI Products   polish   Sally Hansen  

Citrus Looks and Scents

July 1, 2010  | News

Shape's editors gathered up citrus-colored and -scented beauty products, including OPI's A Good Man-darin is Hard to Find.

Keywords: OPI Products   polish  

Turquoise the New "It" Color

July 1, 2010  | News

According to Redbook magazine, the color experts say turquoise is the it color for 2010.

Keywords: consumer press   Nicole by OPI   polish  

A Guy's Take on a Mani-Pedi

July 1, 2010  | News

Redbook magazine sent some guys out for beauty treatments and got their reports. Bill, 31, tells readers what he thought of a mani-pedi at Red Door Spa.

Keywords: consumer press   men's services  

Fall Nail Trends from the Runway

July 1, 2010  | News

Harper's Bazaar reports that "greige" polish — a mixture of beige and gray — is popular on the runway.

Keywords: CND   fashion   Fashion Week   polish  

On Second Thought, Try Nude Polish

July 1, 2010  | News

Think red polish is hot? A CND nail pro tells Instyle magazine to think nude.

Keywords: CND   fashion   polish   trends  

Instyle's Deals & Steals

July 1, 2010  | News

Instyle magazine lists Sephora by OPI nail polish in Teal We Meet Again as an ATM-friendly beauty buy for this summer.

Keywords: consumer press   OPI Products   polish  

The Benefits of Being the “Best of”

July 1, 2010  | Article

“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?

Keywords: marketing/promotions   professional image   promoting your services   web marketing  

West Coast Vs. East Coast: A Day With 2 Celebrity Nail Techs

July 1, 2010  | Article

Associate publisher and editor Hannah Lee takes a look into the lives of two very in-demand, jetsetting celebrity nail techs for a day.

Keywords: celebrities   fashion   manicures   Minx   nail art  

Go Greige

July 1, 2010  | Article

Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.

Keywords: China Glaze   CND   Color Club   Essie   fashion  

Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: business   business tools   marketing/promotions   web marketing  

Reality Show Star Lauren Conrad Chooses OPI

June 30, 2010  | News

Lauren Conrad tells InStyle magazine her must-have polish is OPI Nail Lacquer in Dulce de Leche. "This is my current favorite. I love the pinkish tint," she says.

Keywords: celebrities   consumer press   OPI Products   polish   trends  

Summer Styles and Polish to Match

June 25, 2010  | News

InStyle magazine rounded up five seasonal fashion trends and found polishes to match.

Keywords: CND   consumer press   Essie   fashion   OPI Products  

Salma Hayek Pinault in Essie

June 25, 2010  | News

During the June cover shoot for InStyle magazine, nail tech Ashlie Johnson used Essie's Starter Wife on Salma Hayek Pinault's hands.

Keywords: celebrities   consumer press   doing nails for photo shoots   Essie   polish  

Jessica Alba Wears China Glaze on Genlux Mag Cover

June 25, 2010  | News

Celebrity manicurist Marsha Bialo gave Jessica Alba a manicure for Genlux Magazine's Summer 2010 issue, using China Glaze Sacred Heart--and Alba's nails were predominantly shown on the cover.

Keywords: celebrities   China Glaze   doing nails for photo shoots  

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