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March 1, 2010  | Article

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

Keywords: loyalty programs   marketing/promotions  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

Nude Polish for the Spring

February 23, 2010  | News

Marie Claire says "the prettiest spring pedicures come out in the buff."

Keywords: consumer press   pedicures   Polish   trends  

Glamour Readers Weigh In on Neon Nails

February 23, 2010  | News

Sixty-seven percent say yes to neon nails, according to Glamour magazine.

Keywords: consumer press   trends  

Textured Manis as a Showpiece Accessory

February 23, 2010  | News

Glamour encourages readers to try sparkly polish, especially with chunky glitter or gold specks built in.

Keywords: Barielle   consumer press   Polish   Sally Hansen  

Pretty in Pink

February 23, 2010  | News

In addition to pink blush and pink lips, Glamour's March issue recommends Estee Lauder Michael Kors Very Hollywood Nail Lacquer in Bungalow Pink.

Keywords: consumer press   Polish  

A Stickered Mani

February 23, 2010  | News

Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.

Keywords: consumer marketing   nail art   youth marketing  

Diamond-Dusted Polish

February 23, 2010  | News

Try polish infused with diamond dust for super-shiny tips to "go from dull to dazzling," says Cosmopolitan.

Keywords: consumer press   diamond dust   OPI products   Polish  

Do Nails and Toes Need to Match?

February 23, 2010  | News

Mismatched nails and toes? Sure, if they're in the same shade family, says Suzi Weiss-Fischmann.

Keywords: consumer press   Essie   fashion   Nicole by OPI   OPI products  

Prepping for a Saturday Night Out

February 23, 2010  | News

For extra drying time, Friday's routine includes an at-home manicure, according to Cosmopolitan.

Keywords: consumer press   Essie   manicures   Polish   polish techniques  

Chipped Nails a No-No

February 23, 2010  | News

Cosmopolitan magazine says chipped nails just don't make a great first impression. According to celeb manicurist Elle, nail color pens are the solution.

Keywords: consumer press   manicures   retailing   Sally Hansen  

Poland's Color Club Fave: Sexy Siren

February 22, 2010  | News

Elle Magazine, Polish edition, features Color Club's Sexy Siren polish in its beauty section.

Keywords: Color Club   consumer press   Polish   trends  

What Men Think of Nail Decals

February 10, 2010  | News

Cosmopolitan asked 100 guys on the street what they think of nail decals. 45% say they're "fun and flirty" while 55% say they're "too over-the-top."

Keywords: consumer press   decals   nail art  

An At-Home Manicure

February 10, 2010  | News

Celeb manicurist Dana Caruso tells Cosmopolitan readers how to create a long-lasting mani at home. Share these tips with clients looking through polishes in the retail area.

Keywords: consumer press   manicures  

What Models are Wearing

February 10, 2010  | News

Matching nails to the outfit? The Cosmopolitan fashion team works with manicurists to achieve the desired look.

Keywords: Barielle   consumer press   fashion  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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