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Chic on a Budget

September 7, 2010  | News

Redbook’s September issue features 15 treats under $5 or less that includes Sally Hansen’s FingerPaints nail color in Vintage Violet. The shimmering purple is on trend and has a pretty pearly sheen that’s universally flattering.

Keywords: consumer press   polish   Sally Hansen  

Tips for Making Manicures Last 10 Days

September 7, 2010  | News

Redbook magazine shares seven tips for making a manicure last for 10 days.

Keywords: base coats   CND   consumer press   cuticle treatments   Essie  

Garden Girl

September 3, 2010  | News

Lucky Magazine talks with Sprout owner Emily Paul about her landscaping company and what to wear from the garden to get-togethers. “Dark polish is a must, since it’s tough keep my nails clean,” says Paul. For a perfect deep shade that will transition from day to night, Essie’s nail polish in Wicked is a great choice.

Keywords: consumer press   Essie   polish  

Waxing Poetic

September 3, 2010  | News

Making the switch from shaving underarms to waxing should start in the fall, according to InStyle magazine.

Keywords: consumer press   Tweezerman   tweezers  

Bedtime Benefits

September 3, 2010  | News

Applying beauty treatments right before bed is one of InStyle’s 50 Best Skin-Care Tips. Keep a bottle of cuticle treatment, like CND’s Solar Oil, in your bedside table and apply it every night before going to bed for supple skin.

Keywords: CND   consumer press   cuticle treatments   nail treatments  

Subdued Chic

September 3, 2010  | News

InStyle magazine advises paring bold colors with dark neutrals for an edgy look that’s not quite over the edge.

Keywords: CND   consumer press   fashion   polish  

Polite Purples

September 3, 2010  | News

Neutral beiges mixed with a hint of purple are the hot new hybrid in InStyle’s Colors of the Moment feature. Try SpaRitual’s nail color in Living in the Moment to get in on the dreamy-hued trend.

Keywords: consumer press   polish   SpaRitual   trends  

Pushing the Boundaries

September 3, 2010  | News

Extreme nail art is the hot topic for InStyle’s Reader Poll for September.

Keywords: celebrities   consumer press   nail art   polish   trends  

Megan Fox's Duo-toned Mani

September 3, 2010  | News

InStyle takes a closer look at Megan Fox’s midnight purple and silver mani on the red carpet.

Keywords: celebrities   consumer press   fashion   Orly   polish  

The Five-in-One Polish

September 3, 2010  | News

InStyle’s beauty team put Sally Hansen’s 5-products-in one Complete Salon Manicure polish to the test (It came up aces).

Keywords: consumer press   polish   Sally Hansen  

Zoe Saldana Chooses Deborah Lippman

September 3, 2010  | News

Zoe Saldana tell’s Instyle about her top beauty must haves, which includes glitter-packed purple nail polish. “This shade is funky and festive,” says Saldana. “I love painting my nails!”

Keywords: celebrities   consumer press   polish  

Phoned In

September 3, 2010  | News

InStyle magazine’s September issue highlights the newest innovation from OPI: the iPhone Try It On Color Studio.

Keywords: consumer press   OPI Products   polish   social media  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

Client Appreciation

September 1, 2010  | Article

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Keywords: Action Bag Company   client gift ideas   keeping your business competitive   promoting your services  

Websites Worth Watching: www.artofbeauty.com

September 1, 2010  | Article

Art of Beauty’s new onlie shopping tools make purchases simpler with features like shopper reviews and ratings.

Keywords: polish   retailing   Zoya  

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