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OPI Gets On Board with Beauty Bus Foundation

July 6, 2010  | News

Beauty Bus Foundation is a non-profit organization that provides free in-home beauty and grooming treatments to empower homebound, terminally, and chronically ill people and their primary caregivers. OPI lent its support to the Beauty Bus Foundation as a sponsor of the first annual Beauty Drive fundraising event on April 25 in Los Angeles. The Beauty Drive highlighted beauty treatments from professional makeup artists, as well as manicurists from ROB|B, the nation’s first OPI Concept Salon.

Keywords: charity   OPI Products  

Beauty In the Desert Makes a Comeback

July 2, 2010  | Photo Gallery

IBS (International Beauty Show) Las Vegas had a healthy attendance this year, with well-presented booths showcasing a lot of new and interesting nail products.

Keywords: Belava   China Glaze   Christrio   Dashing Diva   Dr. G's  

Idyllic Acrylics

July 1, 2010  | Article

Amidst the gel-craze, acrylics have steadily been reinventing themselves to come out with better performing powders, and with brighter colors than ever. Here’s a collection of the newest acrylic powders on the market.

Keywords: acrylics   Backscratchers   Cacee   Christrio   CND  

Essie Cosmetics Acquired by L'Oreal USA

July 1, 2010  | News

In April, Essie Weingarten announced the eponymous company she founded in 1981 was acquired by L’Oreal USA.

Keywords: company sales/acquisitions   Essie   Essie Weingarten   L'Oreal  

Hard-to-Remove Polish

July 1, 2010  | News

Bold and bright polishes are undoubtedly harder to remove off nails. Self magazine shows readers how to get the polish off and prevent stains in the future.

Keywords: consumer press   Orly   polish   polish removal  

Small Changes for the Summer

July 1, 2010  | News

Glamour magazine suggests 75 little summer beauty changes for its readers. For nails, try a statement manicure.

Keywords: consumer press   Essie   nail art  

Turquoise the "Prettiest Color"

July 1, 2010  | News

Glamour rounds up makeup and beauty accessories that make up the "turquoise craze."

Keywords: polish   Sally Hansen  

An In-Home Pedi Guide

July 1, 2010  | News

Marie Claire magazine teams up with runway nail tech Elisa Ferri and Essie's Essie Weingarten to offer readers a four-step in-home pedicure class.

Keywords: China Glaze   CND   consumer press   Essie   OPI Products  

Vibrant Hues

July 1, 2010  | News

Shape magazine urges readers to "swap out ho-hum pinks and nudes for the season's vibrant, hot-now hues."

Keywords: consumer press   OPI Products   polish   Sally Hansen  

Citrus Looks and Scents

July 1, 2010  | News

Shape's editors gathered up citrus-colored and -scented beauty products, including OPI's A Good Man-darin is Hard to Find.

Keywords: OPI Products   polish  

Turquoise the New "It" Color

July 1, 2010  | News

According to Redbook magazine, the color experts say turquoise is the it color for 2010.

Keywords: consumer press   Nicole by OPI   polish  

A Guy's Take on a Mani-Pedi

July 1, 2010  | News

Redbook magazine sent some guys out for beauty treatments and got their reports. Bill, 31, tells readers what he thought of a mani-pedi at Red Door Spa.

Keywords: consumer press   men's services  

Fall Nail Trends from the Runway

July 1, 2010  | News

Harper's Bazaar reports that "greige" polish — a mixture of beige and gray — is popular on the runway.

Keywords: CND   fashion   Fashion Week   polish  

On Second Thought, Try Nude Polish

July 1, 2010  | News

Think red polish is hot? A CND nail pro tells Instyle magazine to think nude.

Keywords: CND   fashion   polish   trends  

Instyle's Deals & Steals

July 1, 2010  | News

Instyle magazine lists Sephora by OPI nail polish in Teal We Meet Again as an ATM-friendly beauty buy for this summer.

Keywords: consumer press   OPI Products   polish  

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