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Spa-worthy Tips for an At-home Pedicure

July 28, 2010  | News

Allure offers 10 great tips for getting the perfect spa-worthy pedicure right at home.

Keywords: consumer press   Essie   OPI Products   pedicures  

Pink Polish Gets the Sugar Treatment

July 28, 2010  | News

For the perfect all-purpose, go-anywhere nail polish, cotton candy shades are just the thing.

Keywords: polish   trends  

Essence's Must-know Tips & Tricks

July 28, 2010  | News

Essence features four brave colors and some really great advice: To make a bright shade pop against your skin tone, apply one coat white opaque polish first.

Keywords: CND   OPI Products   Orly   polish   trends  

Juicing It Up

July 28, 2010  | News

Lucky magazine reports that juicy purples and magentas should be on your radar for summer pedicures.

Keywords: consumer press   pedicures   polish   trends  

Metallic Luster

July 28, 2010  | News

Glamour offers a simple tip for achieving the metallic polish trend that dominated Chanel’s couture runway: try wearing a hue that compliments your skin tone. Silver polish works for fair skin, gold illuminates medium and olive tones, and copper looks gorgeous on darker skin.

Keywords: CND   consumer press   Essie   Orly   polish  

Mooned Over Jessica Biel's Mani

July 28, 2010  | News

Glamour girl Jessica Biel sports a half-moon manicure that’s easy to get in four quick steps.

Keywords: celebrities   consumer press   moon manicures   polish   polish techniques  

Rainbow Brights

July 28, 2010  | News

Glamour magazine is craving brights this month with lots of pretty shades from all colors of the rainbow. 

Keywords: consumer press   polish   Sally Hansen   trends  

Subtle and Sexy Summer

July 28, 2010  | News

Cosmo's Beauty Showdown reports that subtle-but-sexy toes are all the rage right now.

Keywords: CND   consumer press   polish   Sally Hansen  

Fun Polishes, O-My.

July 9, 2010  | News

The Spring 2010 Makeup O-Wards, given out by O Magazine, picked five “most whimsical colors for your toes”: Orly Snowcone, Nicole by OPI Yellow, OPI Jade is the New Black, Essie Tart Deco, and Estée Lauder Michael Kors Very Hollywood Bungalow Pink.

Keywords: awards   consumer press   Essie   Nicole by OPI   OPI Products  

OPI Shrek Forever After Polish Collection

July 7, 2010  | Product

Get Green with Envy with OPI’s Shrek Forever After polish line. Inspired by the DreamWorks Animation film, the polish features six limited-edition lacquers.

Keywords: OPI Products   polish  

Tweezerman’s Altruistic Initiatives Raise the Beauty Bar

July 6, 2010  | News

Tweezerman’s Second Bottom Line program has been in place since the brand’s inception almost 30 years ago. The program supports humanitarian, environmental, community, and charitable organizations with a special focus on programs that support and empower women and children.

Keywords: charity   files   Tweezerman  

OPI Gets On Board with Beauty Bus Foundation

July 6, 2010  | News

Beauty Bus Foundation is a non-profit organization that provides free in-home beauty and grooming treatments to empower homebound, terminally, and chronically ill people and their primary caregivers. OPI lent its support to the Beauty Bus Foundation as a sponsor of the first annual Beauty Drive fundraising event on April 25 in Los Angeles. The Beauty Drive highlighted beauty treatments from professional makeup artists, as well as manicurists from ROB|B, the nation’s first OPI Concept Salon.

Keywords: charity   OPI Products  

Beauty In the Desert Makes a Comeback

July 2, 2010  | Photo Gallery

IBS (International Beauty Show) Las Vegas had a healthy attendance this year, with well-presented booths showcasing a lot of new and interesting nail products.

Keywords: Belava   China Glaze   Christrio   Dashing Diva   Dr. G's  

Idyllic Acrylics

July 1, 2010  | Article

Amidst the gel-craze, acrylics have steadily been reinventing themselves to come out with better performing powders, and with brighter colors than ever. Here’s a collection of the newest acrylic powders on the market.

Keywords: acrylics   Backscratchers   Cacee   Christrio   CND  

Essie Cosmetics Acquired by L'Oreal USA

July 1, 2010  | News

In April, Essie Weingarten announced the eponymous company she founded in 1981 was acquired by L’Oreal USA.

Keywords: company sales/acquisitions   Essie   Essie Weingarten   L'Oreal  

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