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Neon Nails on the Runway

March 5, 2010  | News

Debroah Lippman used a hot melon shade on the nails of a Zac Posen model, while a white base coat under yellow polish brings out the fluorescence on a Rag & Bone model, as reported in Elle's March issue.

Keywords: consumer press   Essie   Lippmann Collection   OPI Products   trends  

Take a Tip From ... Jessica Cosmetics' Jessica Vartoughian

March 1, 2010  | Article

Jessica Vartoughian has a few tricks up her sleeve thanks to the last three decades of taking care of Hollywood’s elite fingers and toes.

Keywords: buffing   celebrity nail techs   Jessica Cosmetics   Jessica Vartoughian   polish techniques  

Eye-Catching Laptops from OPI, Runway Designer

March 1, 2010  | News

Vivienne Tam's eye-catching butterfly notebooks were seen on the runway, and OPI's Hong Kong colors are now available on Dell laptops.

Keywords: consumer press   fashion   OPI Products   polish  


March 1, 2010  | News

According to Marie Claire, cosmetic companies are following the runway dance trend with ballet-pink palettes and feminine scents. One polish example: Essie in Prima Ballerina.

Keywords: consumer press   Essie   fashion   polish  

Matching Silver Accessories

March 1, 2010  | News

Marie Claire features futuristic silver accessories, ranging from makeup to purses to nail polish to sandals. Try CND in Silver Chrome for this matching effect.

Keywords: CND   consumer press   polish  

Color of the Moment: Neutral

March 1, 2010  | News

According to InStyle, a mixture of warm gray, cappuccino brown, and mauve create "the newest neutral for nails," with undertones that are flattering on all skin tones.

Keywords: consumer press   polish   Sally Hansen   trends  

Prevent Nail Stains from Dark Polish

March 1, 2010  | News

Have clients coming in with stained nails? Instyle reveals the remedy for getting rid of nail stains that come from dark polish.

Keywords: base coats   consumer press   Dashing Diva   nail whitener  

For Members Only

March 1, 2010  | Article

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

Keywords: loyalty programs   marketing/promotions  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

Nude Polish for the Spring

February 23, 2010  | News

Marie Claire says "the prettiest spring pedicures come out in the buff."

Keywords: consumer press   pedicures   polish   trends  

Glamour Readers Weigh In on Neon Nails

February 23, 2010  | News

Sixty-seven percent say yes to neon nails, according to Glamour magazine.

Keywords: consumer press   trends  

Textured Manis as a Showpiece Accessory

February 23, 2010  | News

Glamour encourages readers to try sparkly polish, especially with chunky glitter or gold specks built in.

Keywords: Barielle   consumer press   polish   Sally Hansen  

Pretty in Pink

February 23, 2010  | News

In addition to pink blush and pink lips, Glamour's March issue recommends Estee Lauder Michael Kors Very Hollywood Nail Lacquer in Bungalow Pink.

Keywords: consumer press   polish  

A Stickered Mani

February 23, 2010  | News

Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.

Keywords: consumer marketing   nail art   youth marketing  

Diamond-Dusted Polish

February 23, 2010  | News

Try polish infused with diamond dust for super-shiny tips to "go from dull to dazzling," says Cosmopolitan.

Keywords: consumer press   diamond dust   OPI Products   polish  

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