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Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: Business   business tools   marketing/promotions   web marketing  

Reality Show Star Lauren Conrad Chooses OPI

June 30, 2010  | News

Lauren Conrad tells InStyle magazine her must-have polish is OPI Nail Lacquer in Dulce de Leche. "This is my current favorite. I love the pinkish tint," she says.

Keywords: celebrities   consumer press   OPI Products   polish   trends  

Summer Styles and Polish to Match

June 25, 2010  | News

InStyle magazine rounded up five seasonal fashion trends and found polishes to match.

Keywords: CND   consumer press   Essie   fashion   OPI Products  

Salma Hayek Pinault in Essie

June 25, 2010  | News

During the June cover shoot for InStyle magazine, nail tech Ashlie Johnson used Essie's Starter Wife on Salma Hayek Pinault's hands.

Keywords: celebrities   consumer press   doing nails for photo shoots   Essie   polish  

Jessica Alba Wears China Glaze on Genlux Mag Cover

June 25, 2010  | News

Celebrity manicurist Marsha Bialo gave Jessica Alba a manicure for Genlux Magazine's Summer 2010 issue, using China Glaze Sacred Heart--and Alba's nails were predominantly shown on the cover.

Keywords: celebrities   China Glaze   doing nails for photo shoots  

Show Season Continues with ABS in Chicago

June 3, 2010  | Photo Gallery

On March 27 to 29, 2010, America’s Beauty Show featured manufacturer specials and new product launches, a SalonSpa Sustainability Summit, and an International Nail Technician Association (INTA) Conference.

Keywords: America's Beauty Show   Backscratchers   Bio Sculpture Gel   CND   Continuum Footspas  

Masterworks' New Clear Forms for Gels

June 1, 2010  | Demo

Masterworks Innovations’ CEO and veteran nail tech Amy Becker has come out with a new clear form designed specifically for hard or soft gels from any manufacturer.

Keywords: Amy Becker   C-curves   forms   gels   Masterworks  

Color Club and China Glaze in M Magazine

June 1, 2010  | News

The June issue of M Magazine announces this season’s best pink accessories, which include Color Club polish in Warhol and China Glaze polish in Bad Kitty.

Keywords: China Glaze   Color Club   consumer press   polish  

The $100,000 Manicure

June 1, 2010  | Article

Nail tech Deborah Lippmann recently created an extravagantly embellished manicure out of $100,000 worth of real diamonds.

Keywords: Deborah Lippmann   embellishments   fashion   nail art   trends  

Four-Day Networking Promises Education, Fun

June 1, 2010  | Article

The fourth-annual Northwest Nailtechs Networking Retreat will be held just outside of Seattle on Vashon Island, Wash., October 15-19. Enjoy a beautiful, relaxing, oceanfront setting while attending a tradeshow, classes, seminars, private workshops, competitions, and keynote presentations by Vicki Peters and Millie Haynam.

Keywords: continuing education   networking  

Butter London's Jelly for Sheer Brights

May 6, 2010  | News

Harper's Bazaar loves sheer brights because the colors are buildable. "Go for a one-coat stain or lay on a deeper lacquer," an editor writes.

Keywords: Butter London   consumer press   polish  

"A Pedicure is a Must"

May 6, 2010  | News

"A pedicure is a must" for beautifully groomed toes, says Harper's Bazaar. Ji Baek, owner of Manhattan's Rescue Beauty Lounge, talks to the magazine about moisturizing, cleansing, and polish.

Keywords: consumer press   pedicure products   pedicures  

Model Doutzen Kroes' Packing List

May 6, 2010  | News

Victoria's Secret model Doutzen Kroes packs light for her many work trips, going for summery, bright colors. She likes L'Oreal Paris Pro Manicure Nail Colour in Apple of My Eye.

Keywords: celebrities   consumer press   polish  

Striking Coral Nails

May 6, 2010  | News

"Spice up your nails with a coral-infused polish," says Harper's Bazaar. "This striking shade will keep you looking resort chic."

Keywords: consumer press   OPI Products   polish  

Polish That Turns Him On

May 6, 2010  | News

According to Cosmopolitan magazine, yummy scents and sparkly pinks will impress the guys. "Bold, tantalizing nails translate to 'Let's get wild!' in guy lingo," the magazine says.

Keywords: consumer press   polish  

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