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Summer Trend: White Nails

June 20, 2012  | News

Allure reports an unexpected new trend in the nail word — white polish. "They're sexier than neutrals like beige or pink, especially with a white summer dress."

Keywords: OPI Products   Orly   summer services  

NailTech Network Orlando Social 2012

June 14, 2012  | Photo Gallery

On Saturday June 2 before the Premiere Orlando Beauty Show, 300 nail techs gathered in a ballroom at the Rosen Centre Hotel, adjacent to the convention center, to participate in the NailTech Network Orlando Social, put on by and NAILS Magazine.

Keywords:   networking event   Premiere Orlando  

Behind the Scenes: Create the June 2012 Cover Color Block Nails

June 14, 2012  | Demo

Holly Schippers creates color block nail art for NAILS' June 2012 cover. Here's the step-by-step.

Keywords: Behind the Scenes   CND   color blocking   FingerNailFixer  

Acrylics are Not Dead

June 14, 2012  | Article

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Keywords: CND   colored acrylics   consumer marketing   Gelish   gels  

The No Polish, 3-Minute Mani

June 14, 2012  | News

Glamour magazine shares a step-by-step guide on how to give a quick and simple polish-less mani. Perfect for male clients or customers who want their nails looking fabulously natural.

Keywords: buffing   celebrity nail techs   manicures   natural nail care   waterless manicures  

Trend Watch: Sea-sonal

June 11, 2012  | Article

If it’s under the sea, it’s in this summer, with aquatic touches like seashells and fish, being on trend.

Keywords: fashion   seasonal nail art   trend watch  

Young Nails Classic French with a Twist

June 11, 2012  | Demo

This French acrylic design strays from the normal with a ribbon style look.

Keywords: acrylics   French manicures   Young Nails  

OPI Pure Lacquer Nail Apps

June 11, 2012  | Product

These apps use 100% real nail lacquer and combine base and color in one convenient product.

Keywords: full-coverage nail coatings   gel top coats   OPI Products  

NAILgasm Documentary Trailer 2

June 11, 2012  | Video

View the second trailer for an in-progress documentary by Brass called "NAILSgasm", exploring how nail art has evolved from the streets to high fashion and has exploded to everywhere in between in just the past few years. NAILS Magazine's own managing editor Sree Roy is featured in this trailer. Get more information on the documentary at

Watch the first trailer here.

Keywords: celebrity nail techs   nail art  

Summer Toes

June 5, 2012  | News

In the summer, toes are a woman's hottest accessories. Nail pro Tracy Lee, who has worked with such celebrities as Nicki Minaj, tells readers how to make them shine.

Keywords: Deborah Lippmann   Duri   Essie   pedicures   summer services  

The Splatter Nail

June 1, 2012  | News

Glamour magazine's June 2012 issue features new nail art called "the splatter nail." Perfect for summer, the design evokes melting ice cream.

Keywords: Essie   nail art   Summer Nail Art  

Different Strokes for Different Folks

May 28, 2012  | News

InStyle magazine, in its May 2012 issue, compiled a list of nail shades that compliment different skin tones.

Keywords: CND   Essie   OPI Products   polish  

The BeWell Expo Comes to L.A. in September

May 25, 2012  | Article

A venue for attendees to interact with professionals, learn about beauty trade secrets, and purchase products usually only available to industry insiders, the BeWell Expo will take place on September 29-30, 2012, at the Los Angeles Convention Center.

Keywords: tradeshows  

Minx Signature Collection Designed by Kimmie Kyees

May 25, 2012  | Article

The Minx Professional by Kimmie Kyees collection is new for spring and summer 2012.

Keywords: Kimmie Kyees   Minx  

Best Nail Product Buys, According to InStyle

May 24, 2012  | News

The best nail products for 2012 according to InStyle were listed in the magazine's May issue.

Keywords: base coats   Essie   Orly   polish removal   trends  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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