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Runway to Everyday Essie French Twist

August 5, 2015  | Video

Bring high fashion to your nails with this runway-inspired French twist nail look by Essie. All it takes is a few easy steps.

Keywords: Essie   French nail art   French twists  

Essie's Three Luxeeffects Looks

August 5, 2015  | Video

Here are three ways you can add Essie Luxeeffects to spice up your regular polish.

Keywords: Essie   glitter nail art   nail polish  

Essie Nail Art Tutorial: Sand Swept Using a Fan Brush

August 4, 2015  | Video

Celebrity manicurist, Michelle Saunders, shows how to create this look inspired by refreshing wind chills on hot summer days. This nail look features two essie shades: "Sand Tropez" and "Big Spender," and with just two steps, it is sure to be a breeze.

Keywords: easy nail art   Essie   fan brush  

Orly In The Mix: Behind the Scenes

August 4, 2015  | Video

The crowd is restless. An eclectic mix of cultures, styles, and lives are here for one thing — the music. In The Mix turns up the volume on a street-inspired palette of rich and riotous color. An irresistible compilation of bright coral, fiery fuchsia, and electric blue synthesizes with plum and a mosaic glitter that will have you feeling the beat. Next stop, the dance floor.

Keywords: nail polish   Orly   polish  

KBShimmer Summer Collection, Part 2

July 29, 2015  | Product

KBShimmer introduces the Summer Collection, Part 2.

Keywords: glitter   KBShimmer   Star Nail Products   summer  

Fun Nail Glitter Nail Art

July 29, 2015  | Video

Suzie Moskal goes for an iridescent, sparkle look with full glitter from Magnetic and nail polish from INM and OPI.

Keywords: glitter   INM   OPI Products   Suzie Moskal  

Essie Nail Art Tutorial: Dry Brush Technique

July 29, 2015  | Video

Learn how to recreate this fun summer look in just a few easy steps.

Keywords: abstract nail art   easy nail art   Essie  

Dazzle Dry Over the Rainbow

July 29, 2015  | Product

Dazzle Dry introduces a prismatic and mesmerizing collection called Over the Rainbow.

Keywords: Dazzle Dry   polish collections  

Nail Medic Anti-Aging Nail Treatment System

July 29, 2015  | Product

Nail Medic is a three-phase anti-aging nail treatment system.

Keywords: anti-aging   Nail Medic   natural nail care  

Cuccio Colour Veneer

July 29, 2015  | Product

Cuccio Colour Veneer has boosted its color choices by adding four more hues to the core line.

Keywords: cuccio   gel polish  

Essie Summer 2015 Collection

July 29, 2015  | Product

Essie’s fresh new palette presents six shades that put a new spin on summer color.

Keywords: Essie   polish collections  

Zoya Naked Manicure Professional Nail Perfecting Kit

July 29, 2015  | Product

Treat, correct, and protect nails with the Naked Manicure Professional Nail Perfecting Kit from Zoya.

Keywords: nail treatments   natural nail care   Zoya  

Taylor Swift Nails

July 27, 2015  | Video

Jessie Mills shows how to create flame nail art inspired by Taylor Swift's song, Bad Blood.

Keywords: handpainted nail art   music festival nail art  

Probelle Colorblock French Application

July 20, 2015  | Video

Instructional video for colorblock french application using Probelle nail lacquer and nail treatments.


Keywords: abstract nail art   color blocking   French twists   nail polish   polish  

Soft Coral, OPI Hawaii Collection Nail Art

July 16, 2015  | Video

Capture the colors of the Hawaiian coral reef right on your nail! Follow along with The Illustrated Nail to get this #OPIHawaii favorite.

Keywords: nail polish   OPI Products   polish   polish collections  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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