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OPI Instinct of Color

October 24, 2012  | Video

OPI pays hommage to its Culture of Color with its first branded international short film. Featuring French DJ C2Cs Down the Road, the video features a surrealistic dance-off between four female dancers and a Thoroughbred horse. The featured lacquer colors  Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues each represent one dance style and one overarching theme, illustrating OPI nail lacquer as a a means of self-expression.

Keywords: fashion   OPI Products   polish   polish collections  

OPI Named Best Polish by Glamour

October 24, 2012  | News

This month, Glamour magazine named OPI the best nail polish brand from a specialty store or salon

Keywords: awards   OPI Products  

All That Glitters is Gold

October 21, 2012  | News

Gold colored polishes as well as polish containing actual gold are making headlines, according to Harper's Bazaar.

Keywords: Deborah Lippmann   fall nail art   gold   OPI Products   polish  

The Brands We Love

October 19, 2012  | News

Allure magazine put together a list of polishes, special effect polishes, basecoats, topcoats, cuticle creams, and nail polish removers that they consider to be "superior."

Keywords: Essie   OPI Products   polish   Zoya  

Color Continuum: Brown

October 18, 2012  | News

Lucky magazine's October 2012 issue recommends a slew of brown polishes to grace clients fingertips this fall.

Keywords: Essie   fall nail art   manicures   OPI Products  

Blake Lively's Polish Must-Haves

October 16, 2012  | News

Blake Lively listed OPI's Road House Blues and No Room for the Blues as two of her beauty must-haves.

Keywords: celebrities   OPI Products  

Five Hot Nail Decal Manis

October 15, 2012  | News

Self Magazine featured five hot new nail art ideas that can be achieved simply with decals.

Keywords: decals   Kimmie Kyees   manicures   OPI Products  

Dia De Los Muertos Style

October 11, 2012  | News

Marie Claire tells readers how to look their best on Dia De Los Muertos, a Mexican holiday that translates as "day of the dead."

Keywords: CND   Colorpops   holidays   polish  

Win Free Polish and Press

October 9, 2012  | News

Find out how to be featured on Self magazine's nail board on Pinterest. The magazine will also be giving away 1,250 free polishes.

Keywords: nail art contests   Pinterest   polish   Twitter  

Three Tips for Making Manis Pop

October 8, 2012  | News

Essence magazine's October 2012 issue featured three essential tips for making manicures or pedicures pop.

Keywords: Colorpops   manicures   pedicures   polish   polish techniques  

Duri Cosmetics Polish Line

October 7, 2012  | Product

Duri Cosmetics has over 200 sophisticated, fun shades to give your clients more options than ever.

Keywords: Duri  

China Glaze Polish Line

October 5, 2012  | Product

The lacquers are free of DBP, toluene, and formaldehyde and come in a variety of colors, with new lines coming out every season.

Keywords: China Glaze  

OPI For the Cure

October 3, 2012  | News

Shape magazine's October 2012 featured a collection of trendy brands that help promote breast cancer awareness and fund research.

Keywords: breast cancer awareness   OPI Products  

Cosmo Awards OPI and Essie

October 1, 2012  | News

Two of Cosmopolitan magazine's Cosmo Beauty Awards went to polish brands OPI and Essie. 

Keywords: awards   Essie   OPI Products  

Behind the Scenes: Animal Print Nail Art

September 30, 2012  | Demo

For our Fall 2012 polish preview, we asked Orange, Calif.-based nail tech Elsbeth Schuetz to create a variety of animal-print looks to showcase the fall colors.

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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