October 24, 2012
OPI pays hommage to its Culture of Color with its first branded international short film. Featuring French DJ C2Cs Down the Road, the video features a surrealistic dance-off between four female dancers and a Thoroughbred horse. The featured lacquer colors Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues each represent one dance style and one overarching theme, illustrating OPI nail lacquer as a a means of self-expression.
Keywords: fashion OPI Products polish polish collections
October 24, 2012
This month, Glamour magazine named OPI the best nail polish brand from a specialty store or salon
Keywords: awards OPI Products
October 21, 2012
Gold colored polishes as well as polish containing actual gold are making headlines, according to Harper's Bazaar.
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October 19, 2012
Allure magazine put together a list of polishes, special effect polishes, basecoats, topcoats, cuticle creams, and nail polish removers that they consider to be "superior."
Keywords: Essie OPI Products polish Zoya
October 18, 2012
Lucky magazine's October 2012 issue recommends a slew of brown polishes to grace clients fingertips this fall.
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October 16, 2012
Blake Lively listed OPI's Road House Blues and No Room for the Blues as two of her beauty must-haves.
Keywords: celebrities OPI Products
October 15, 2012
Self Magazine featured five hot new nail art ideas that can be achieved simply with decals.
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October 11, 2012
Marie Claire tells readers how to look their best on Dia De Los Muertos, a Mexican holiday that translates as "day of the dead."
Keywords: CND Colorpops holidays polish
October 9, 2012
Find out how to be featured on Self magazine's nail board on Pinterest. The magazine will also be giving away 1,250 free polishes.
Keywords: nail art contests Pinterest polish Twitter
October 8, 2012
Essence magazine's October 2012 issue featured three essential tips for making manicures or pedicures pop.
Keywords: Colorpops manicures pedicures polish polish techniques
October 7, 2012
Duri Cosmetics has over 200 sophisticated, fun shades to give your clients more options than ever.
October 5, 2012
The lacquers are free of DBP, toluene, and formaldehyde and come in a variety of colors, with new lines coming out every season.
Keywords: China Glaze
October 3, 2012
Shape magazine's October 2012 featured a collection of trendy brands that help promote breast cancer awareness and fund research.
Keywords: breast cancer awareness OPI Products
October 1, 2012
Two of Cosmopolitan magazine's Cosmo Beauty Awards went to polish brands OPI and Essie.
Keywords: awards Essie OPI Products
September 30, 2012
For our Fall 2012 polish preview, we asked Orange, Calif.-based nail tech Elsbeth Schuetz to create a variety of animal-print looks to showcase the fall colors.