June 25, 2010
During the June cover shoot for InStyle magazine, nail tech Ashlie Johnson used Essie's Starter Wife on Salma Hayek Pinault's hands.
May 6, 2010
Try a bold shade of polish and a matching ring, says Cosmopolitan magazine. "The fresh combo is a total eyeball magnet."
Bright polish and skin brightening lotions and bronzers are popping up for summer, according to Elle.
Marie Claire gathers up new products now available in the airplane carry-on bottle size of 3 ounces. Included is Essie's The Cuticle Pen.
May 5, 2010
InStyle recommends a base coat, top coat, nail strengthener, and many polishes in its May issue.
Spring fashion shows highlight bright orange, fuchsia, and pink lips, according to Allure magazine. The magazine recreates the style, adding matching bright polish.
Tennis star Serena Williams is training to be a nail tech, and one of the things she's learned is to tip manicurists more!
May 3, 2010
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From January 30 through February 1, 40,000 beauty professionals attended ISSE, up 21% from 2009 and breaking the show’s all-time attendance records. The show featured 397 exhibitors, which is up 3% from 2009.
April 30, 2010
O, The Oprah Magazine, says a good way to get over the winter blues is brightly colored toenails peeking out of a pair of sandals.
Essence magazine's Glam Squad member Marcia says, "I'm going for the pretty with flirty curls and sophisticated shades of purple and pink" for the spring.
March 8, 2010
According to Allure magazine, "new lacquers in colors such as mint and robin's-egg blue look tempting on short nails." Clients and nail techs have an array of new pastel colors to choose from.
Shape guest editors Kristin Cavallari of "The Hills" and Jennifer Garner, a star of "Valentine's Day," pick their favorite beauty products.
March 5, 2010
Redbook Magazine says mint "gives all your fashion and beauty basics a refreshing twist."
Elle's 'It List" for the spring include cool pastels, glitzy metallics and ombré neon. The list includes colors from Essie's The Art of Spring collection, in Pop Art Pink and Lilacism, which "give pastels a new cool."
Debroah Lippman used a hot melon shade on the nails of a Zac Posen model, while a white base coat under yellow polish brings out the fluorescence on a Rag & Bone model, as reported in Elle's March issue.
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