Style - Topic : keeping your business competitive

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11 Ways to Spruce Up Your Salon

November 17, 2010  | Article

Attention-getting design and visual merchandising — the art of placing retail products in a way that increases sales — can give you a major advantage over your competition. Even if you don’t have a hefty visual merchandising budget, remember that creativity, initiative, and a sense of humor don’t carry a price tag. A visual strategist at Chute Gerdeman Retail shares 11 Dos (and a few Don’ts) to help you prepare for a successful holiday season.

Keywords: keeping your business competitive   retailing   salon decor/design  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: Business   business tools   keeping your business competitive   marketing/promotions   NSI  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   Business   keeping your business competitive   marketing/promotions   social media  

Client Appreciation

September 1, 2010  | Article

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Keywords: Action Bag Company   client gift ideas   keeping your business competitive   promoting your services  

At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?

March 23, 2010  | Article

From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?

Keywords: Atwood Industries   BB Couture   Bio Sculpture Gel   keeping your business competitive   Kupa  

Just My Opinion: Step Up, Show Up, and Speak Up!

January 1, 2010  | Article

Keywords: adding new services   competitions   continuing education   Just My Opinion   keeping your business competitive  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Let Your True Colors Come Shining Through

June 1, 2008  | Article

Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.

Keywords: adding new services   colored acrylics   enhancements   expanding your services   keeping your business competitive  

Salon Swap

January 1, 2008  | Article

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

Keywords: business building   clients   customer service   keeping your business competitive   salon decor/design  

Making Money with Colored Acrylics

January 1, 2008  | Article

Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.

Keywords: adding new services   colored acrylics   glitter   glitter acrylics   keeping your business competitive  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: Business   keeping your business competitive   marketing/promotions   public relations   web marketing  

10 Ideas For Handling Rapid Expansion

October 1, 2007  | Article

This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.

Keywords: Business   business building   consultants   keeping your business competitive   staff management  

Changing Scenery

February 1, 2005  | Article

Whether it’s revamping your current location or conquering uncharted territory in a new salon, how well you prepare for the renovation could be the difference between high hopes or high stress. While the most exciting part may be seeing it all come together, the most important part is done before you ever lift a finger.

Keywords: Business   keeping your business competitive   salon decor/design  

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