Style - Topic : marketing/promotions

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Marketing With a Nice Ring to It

October 13, 2015  | Article

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.

Keywords: Etsy   jewelry   marketing/promotions   social media  

Tough-as-Nails Roller Derby Nail Techs

October 1, 2014  | Article

Nail techs by day, derby divas by night, these rough and tumble women know the meaning of “work hard, play hard.” 

Keywords: marketing/promotions   readers' favorites  

Step-and-Repeat-Style Backgrounds for Nail Art

April 30, 2014  | Photo Gallery

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Keywords: branding   Instagram   marketing/promotions   Nail art   photographing nails  

Photograph, Post, Repeat

April 30, 2014  | Article

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.  

Keywords: branding   Instagram   marketing/promotions   Nail art   photographing nails  

Achy Breaky Nails - Official Music Video with Quarter the Singing Manicurist

February 14, 2014  | Video

Quarter Dinh, the Singing Manicurist, made his national debut on Fox’s hit reality show, American Idol, early February. To coincide with the show, Dinh came out with a music video, “Achy Breaky Nails,” a parody of Billy Ray Cyrus’ “Achy Breaky Heart.” The video is a fun promotion for his salon and features many of his salon's nail techs and clients.

Keywords: marketing/promotions   Vietnamese salon industry  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

Stroke of Marketing Genius

August 5, 2013  | Article

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Keywords: marketing/promotions   product displays  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   Pinterest   social media   web marketing  

Photographing Nail Art

July 15, 2012  | Article

With the explosion of nail art, nail artists are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.

Keywords: doing nails for photo shoots   marketing/promotions   photographing nails  

Salon Window Displays: 6 Examples

February 3, 2012  | Photo Gallery

Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.

Keywords: marketing/promotions   polish displays   product displays   salon decor/design  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

Forever French Makes It to the Small Screen

August 8, 2011  | News

Kerry Webber, owner of Forever French Nail Systems and the Forever French salons  in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.”  During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.

Keywords: Forever French   marketing/promotions  

Premiere Orlando: CND Shellac Flash Mob Official Video

June 30, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

Free Nail Art Really Brings Them In

April 27, 2011  | Article

“I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis.  “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”

Keywords: handpainted nail art   marketing/promotions   Nail art  

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