November 12, 2011
According to Lucky Magazine's November 2011 issue, the universe is having a nail moment. Between gels, overlays, and eye-popping colors, there's something new to do everywhere you go.
Keywords: alternative services consumer press gels Nail art nail trends
November 11, 2011
SHAPE magazine names the 30 products that have changed our looks — and our lives — over the past three decades. Out of the bunch, two are nail polishes!
Keywords: Essie OPI Products polish
November 8, 2011
Customers that pay for a year-long InStyle subscription by credit or debit card recieve a free bottle of OPI's InStyle Red, a product unavailable at retail stores.
Keywords: fashion nail trends OPI Products photographing nails polish
November 7, 2011
If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!
Keywords: client relationships clients Essie OPI Products polish
October 29, 2011
Just a reminder that OPI is still selling its I Love DKMS Nail Lacquer, in which OPI will donate $20,000 from sales directly to DKMS, the world's largest bone marrow donor center.
Keywords: charity OPI Products polish
October 27, 2011
This holiday season, OPI pays homage to America’s favorite Muppet friends as they hit the big screen in Disney’s “The Muppets.”
Keywords: OPI Products Suzi Weiss-Fischmann
October 26, 2011
Touring America by OPI defines the look of nails for fall and winter, with twelve shades that revive classic, iconic colors — from cool gray, khaki, and chocolate to warm rose, peach, and red.
Keywords: OPI Products polish Suzi Weiss-Fischmann
October 21, 2011
While everyone else is spending their money on this season's new nail polish shades, Lisa Logan, Beyoncé’s manicurist, is mixing last year's hues to make new ones.
Keywords: fashion learning new techniques manicures nail trends OPI Products
October 20, 2011
Every year, beauty magazines such as SELF, Glamour, and Elle round up the latest pink beauty products to benefit breast cancer causes. Spread awareness this month by using or selling them in your salon.
Keywords: breast cancer awareness Enhance the Service: Retail! OPI Products
October 19, 2011
The October 2011 issue of SELF Magazine features 2011's best nail trends and gives readers tips on how to create the two-toned manicures making an impact this season.
Keywords: CND fashion manicures Nail art nail trends
October 13, 2011
Designer Pamela Love deemed "crazy nail polish" as her favorite accessory in an October 2011 interview with InStyle magazine.
Keywords: fashion OPI Products
October 9, 2011
This season, it's all about the finishing touch. And according to a Harper's Bazaar stylist, a perfectly polished manicure in a sophisticated color achieves this put-together look, and goes a long way.
Keywords: manicures OPI Products polish
October 5, 2011
For fall 2011, OPI takes to the open road with 12 stunning new shades that bring a fresh spirit of classic American style to life.
Keywords: OPI Products polish retail merchandising
October 3, 2011
Allure's Best of Beauty Hall of Fame, featured in their October 2011 special issue, features 11 exceptional products that have racked up more awards than imaginable.
Keywords: Enhance the Service: Retail! OPI Products polish retail boutique items retail merchandising
September 24, 2011
Allure magazine put together a list of basic nail essentials, from polishes to polish remover.
Keywords: base coats cuticle oil Essie OPI Products Orly