Style - Topic : polish

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Essie Luxeffects

January 28, 2015  | Product

Shine bright like a diamond and raise the fashion stakes with Essie’s set of multi-dimensional top coats: Luxeffects 2014 collection.

Keywords: Essie   glitter   polish  

OPI Infinite Shine Gel Effects Lacquer System

January 28, 2015  | Product

OPI’s Infinite Shine Gel Effects Lacquer System offers rich color, intense shine, and lasting wear without the need for LED light-curing or soak-off removal. 

Keywords: lacquer   OPI Products   polish  

DIY Products: Can’t Beat That Homemade Touch

December 22, 2014  | Article

Ever wonder what goes into the products you use in your services? These owners and techs took it upon themselves to make sure they were using products with the best ingredients by creating their own product lines. Check out what these owners have to offer, and see how it’s been so successful for them.

Keywords: diy   lotions   polish   scrubs  

China Glaze Twinkle Collection

December 18, 2014  | Product

This collection of 11 new shades and one special effects top coat perfectly captures the spirit of the season.

Keywords: China Glaze   polish  

Morgan Taylor The Enchantment Collection

December 18, 2014  | Product

The limited-edition palette includes six beguiling shades.

Keywords: Morgan Taylor   polish  

Happy Holidays from Essie

December 15, 2014  | Video

Essie invites you to its house of color and wishes you a happy holiday season.

Keywords: Essie   nail polish   polish  

Dynamic Duo: Ella+Mila Mommy & Me Sets

November 27, 2014  | Article

The perfect retail offering for doting moms or gift-giving relatives, mommy&me nail polish sets from Ella+Mila contain one “mommy” polish bottle (16 ml) and one “me” polish bottle (7 ml).

Keywords: Ella+Mila   polish   retail merchandising  

Cool Combos

November 26, 2014  | News

Self's November 2014 issue lets us know when to go bold with fresh fall shades for lips and manis. This is a great way to express individuality.

Keywords: Essie   OPI Products   polish   Revlon   Sally Hansen  

Essie Nailista File: Rita Remark

November 24, 2014  | Article

Follow these steps to see how Remark paired a jet black cream with a metallic gold to create a gold-plated half-moon manicure.

Keywords: Essie   nail art   polish   techniques  

SpaRitual Holiday 2014 Polish Collection: Home

November 10, 2014  | Video

Following the legends of the great nomads, SpaRitual embarked on a journey to see the world and reconnect with one's true self. "This holiday finds us home and filled with memories, lessons and gifts to share. Pewter with subtle hints of glitter, lavender shimmer or bright purple with bold layers of sparkle, and not-so-traditional holiday gold, red and green. We left Seeking Spirit, kept our promises by Living Authentically and ended up Finding Home."

Keywords: polish   polish collections   SpaRitual  

Lessons From a Polish-Lover Turned Entrepreneur

October 28, 2014  | Article

NAILS chatted with Nailette founder Lynn Wang about the polish-passionate consumer. 

Keywords: polish  

The Ultimate in Polish-Shopping Convenience

September 29, 2014  | News

In July, Essie unveiled the Essie Color Boutique, a nail polish vending machine intended to grace airports and malls all over the country.

Keywords: Essie   polish   retailing  

Match Your Polish To Your Skin Tone

September 29, 2014  | News

Good Housekeeping's October 2014 issue explains that a flesh-toned mani is the perfect detox from last season's over-the-top nail art craze.

Keywords: Butter London   Essie   nail trends   OPI Products   polish  

Troubleshooter: Herringbone Nail Design

September 19, 2014  | Video

In this video from the NAILS Troubleshooter series, Elaine Watson, vice president of marketing and sales for Star Nail International, shows how to create a herringbone nail design with regular polish.

Keywords: Elaine Watson   nail art   nail art techniques   NAILS Troubleshooter   polish  

How To Create Customizable Gel-polish with Gelibility

September 17, 2014  | Video

Transform traditional nail polish into gel-polish in seconds with Gelibility. This video demonstrates how to apply this customizable gel-polish system. 

Keywords: Gelibility   gel-polish   gels   polish  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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