February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 30, 2012
| News
Rooney Mara, star of recently released film "The Girl With the Dragon Tattoo," was featured on the cover of Allure's January 2012 issue wearing Essie's nail polish in Power Clutch.
Keywords: celebrities Essie fashion polish
January 27, 2012
| Article
OPI has relaunched the OPI Application for the iPhone and iPod Touch. The updated app offers an easy, free way to browse and search over 200 OPI nail lacquer shades — now at faster speeds.
Keywords: iPhone apps OPI Products polish
January 26, 2012
| News
According to the January 2012 issue of Self Magazine, a surprising 82 percent of Self.com readers would wear a trendy snakeskin mani. Here are a few tips on how to achieve the look.
Keywords: CND nail art nail trends polish
January 23, 2012
| News
InStyle magazine asked Jennifer Garner in its January 2012 issue about the most recent polish she tried.
Keywords: celebrities Essie polish winter pedicures
January 20, 2012
| Video
If you've been anywhere near a computer in the last month or so you've probably seen one of the many versions of the "Sh*t Girls Say" Internet meme. We found this funny video on the YouTube channel PlasmaSpeedo. We have to admit, it's pretty funny and we think you guys will get a big kick out of it.
Keywords: humor polish
December 27, 2011
| Product
If you’re looking for more detail and control with your nail art, check out It’s So Easy’s Stripe Rite polishes.
Keywords: It's So Easy nail art polish
December 27, 2011
| Product
OPI partners with platinum recording artist Nicki Minaj to launch this limited edition collection of nail lacquers that includes a new Shatter.
Keywords: OPI Products polish
December 27, 2011
| Product
Nubar’s Jeans is a three-shade collection of blues inspired by traditional denim colors.
Keywords: Nubar polish
December 27, 2011
| News
OPI's Shatter topcoat in gold was listed in Redbook Mag's December 2011 list of cute and fashionable things under $10.
Keywords: crackle polish gold nail trends OPI Products polish
December 23, 2011
| News
A foolproof and fast way to get glam for the holidays: shimmery nail polish.
Keywords: Deborah Lippmann holiday products holiday styles nail trends OPI Products
December 19, 2011
| Demo
Angie Roman of Chicago shows how she makes these marbleized butterfly designs that have fluttered their way into becoming a client favorite.
Keywords: nail art polish
December 19, 2011
| News
Allure magazine put together a collection of naughty and nice shades turning heads this December.
Keywords: Essie gold holiday styles holidays nail trend
December 12, 2011
| News
Lucky magazine's December "Beauty Spy" reports that gold is in this holiday season.
Keywords: fashion gold nail trend OPI Products polish
December 10, 2011
| News
For InStyle's December 2011 cover shoot, Amy Adams wore scarlet nail polish in Essie's Tomboy No More.
Keywords: celebrities Essie photographing nails polish
