May 11, 2012
| News
Alex Noonan, beauty director of Marie Claire Australia, named two of spring's hottest international polishes.
Keywords: international OPI Products polish trends
March 1, 2012
| Photo Gallery
Showcasing this season’s bright and bold color choices, we don’t think it’s safe to bet on black — or red.
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February 29, 2012
| Photo Gallery
Spring colors likewise reflect differing moods, encapsulating vivid brights, soft muted tones, and fun-loving pastels.
Keywords: fashion Pantone seasonal services trends
February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 27, 2012
| News
According to Marie Claire's January 2012 issue, an ethereal sea-nymph look has been spotted all over the runways. To "catch" on, try offering SpaRitual's Nail Lacquer in Ebb & Flow.
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December 30, 2011
| News
Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?
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November 19, 2011
| News
According to a November 2011 issue of Marie Claire, the beauty world has gone gaga for Neo Pop this month. Graphic prints and bright, retro colors are all the rage.
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November 9, 2011
| News
In this month's issue of InStyle, celebrities Megan Fox and Emma Robertson shared their favorite nail polishes. Both chose shades by Essie!
Keywords: celebrities essie fall polish trends
October 25, 2011
| News
Glamour magazine told us the top 10 things they love in the nail universe.
Keywords: Butter London customer service fashion manicures nail trends
August 10, 2011
| Photo Gallery
Designers are paying close attention to texture, contrast, and color for fall 2011, according to the Pantone Institute.
Keywords: fashion Pantone seasonal services trends
June 15, 2011
| Article
Definition: Overlapping with other recent trends like biker chic and military couture, elements from rebellious punk culture — like paper clip embellishments and leather — are, ironically, fashionable.
Keywords: nail art nail trends nails and fashion trend watch trends
May 27, 2011
| News
Cosmopolitan’s Beauty Q & A answers the question: What’s the It nail shape right now? Celebrity manicurist Tom Bachik answered, the squoval shape continues to rule. Not only is the shape very flattering, but it also prevents nails from breaking due to the stronger corners, according to the mag.
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May 26, 2011
| News
Lemon yellow is the color of the moment, according to this month’s InStyle.
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May 22, 2011
| News
Runway-inspired manicures, crackle-effect polishes, and celebrity stiletto nails reign supreme in this month’s InStyle.
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May 20, 2011
| News
It’s all about the beauty of matte’s in this month’s Glamour issue.
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