Technique > Natural Nails

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Ella + Mila Oil Me Up

January 7, 2016  | Product

The cuticle oil offers a blend of natural oils that work together to soften skin and cuticles.

Keywords: cuticle oil   Ella+Mila   natural nail care  

EzFlow Plastic Pro Pusher

January 5, 2016  | Product

EzFlow now offers a cost-effective alternative to its top-selling metal cuticle pusher.

Keywords: cuticle care   EzFlow   removing gels  

Premium Nails Voilà Elite Lacquer Topcoat

December 8, 2015  | Product

Premium Nails has repackaged one of its most popular items — Voilà Elite Lacquer Topcoat.

Keywords: fast dry top coats   Premium Nails   top coats  

Essie Brightening System Reduces Stains and Yellowing

December 8, 2015  | Article

The Essie Professional Brightening System whitens and refreshes nails in three steps

Keywords: Essie   manicure add-ons   nail whitener  

Miracle Oil Product Line

December 4, 2015  | Product

Miracle Oil features healing properties and restorative blend of tea tree and organic hempseed oils.

Keywords: Miracle Oil  

Alessandro International Veggie Nail Cream

December 4, 2015  | Product

The limited- edition nail cream is available in Cucumber and Melon, Tomato and Strawberry, and Carrot and Orange.

Keywords: Alessandro   cuticle treatments  

How To Apply Brioche Baby Nail and Cuticle Repair

December 2, 2015  | Video

This video demonstrates the proper application of Brioche Baby Nail and Cuticle Repair. The treatment can be used as two-week treatment to mend brittle and unruly cuticles or a daily maintenance system. 

Keywords: Brioche Baby   cuticle oil   cuticle treatments   natural nail care  

Waterless Manicure Using Bodipure Keratin Gloves

November 30, 2015  | Demo

The all-in-one manicure treatment is formulated with 100% vegetable active ingredients derived from renewable sources.

Keywords: Bodipure   waterless manicures  

Layered Ombre with Essie Silk Watercolors

November 30, 2015  | Demo

Follow this step-by-step designed by Essie director of education Gino Trunzo to get a look with relentless style.

Keywords: Essie   handpainted nail art   layering techniques   ombre nail art   Translucent Nail Polish  

Switch Away from Soak-Off and Wrap Up

November 30, 2015  | Article

Industry veteran introduces a protective base coat film that can help shorten the removal time and can make color last longer.

Keywords: base coats   Elaine Watson   natural nail care  

Cuccio 7-Second Reactive Top Coat

November 30, 2015  | Product

The super-quick-drying formula reacts to any polish applications and sets in just seven seconds. 

Keywords: Cuccio   fast dry top coats   top coats  

Orly: Glosser Top Coat

November 14, 2015  | Video

Give nails super-slick, mirror-like shine and lasting protection with this topcoat. Perfect for nail art and vibrant colors.

Keywords: natural nail care   Orly   top coats  

Orly: Argan Oil Hand Creme

November 14, 2015  | Video

Quench your skin — Argan Oil Hand Crème is an intensive ultra-luxe hydrating cream that forms an invisible protective layer to nourish and hydrate dry skin and brittle nails. The power packed formula enriched with argan oil, jojoba oil and shea butter leaves the skin supple and prevents moisture loss while vitamin E protects against free radicals for a youthful you.

Keywords: argan oil   hand care   jojoba   Orly   vitamin E  

Orly: Argan Cuticle Oil Drops

November 14, 2015  | Video

Nourish and hydrate cuticles and nails with this rich blend of argan oil, jojoba oil and vitamin E.

Keywords: argan oil   cuticle care   cuticle oil   cuticle teatments   jojoba  

Orly: BB Creme Nail Treatment

November 14, 2015  | Video

Perfect the look of natural nails with this all-in-one topical cosmetic treatment that helps to smooth, moisturize and brighten natural nails with a sheer peach tint.

Keywords: nail treatments   natural nail care   Orly  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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