Technique - Topic : marketing/promotions

1 - 12 of 12

Footlogix’s “Pamper Mom…Pamper Me!” Promotion

March 18, 2014  | Article

To continue the Mother’s Day spirit, Footlogix is running a special promotion for NAILS Magazine readers from April 1 through June 30, 2014.

Keywords: foot files   foot soaks   footlogix   marketing/promotions   Mother's Day promotions  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

Double the Fun

April 20, 2011  | Article

Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.

Keywords: couples services   marketing/promotions   mommy and me manicures   Mother's Day   Mother's Day promotions  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   Business   keeping your business competitive   marketing/promotions   social media  

That’s So Pedi Gets the Votes

January 1, 2010  | Article

Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.

Keywords: contests   customer service   marketing/promotions  

17 Ways to Knock the Socks Off Your Winter Pedicure Clients [Literally]

July 1, 2008  | Article

Salon owners from some of the coldest parts of the U.S. and Canada offer their advice on how to coax those feet back out to enjoy satisfying winter pedicures.

Keywords: cold weather promotions   customer service   marketing/promotions   seasonal services   Signature Services  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

Let Your True Colors Come Shining Through

June 1, 2008  | Article

Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.

Keywords: adding new services   colored acrylics   enhancements   expanding your services   keeping your business competitive  

20 Stay-at-the-Top Service Trends

July 1, 2006  | Article

What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.

Keywords: Alcohol in the Salon   custom nail colors   Dashing Diva   educating clients   full-coverage nail coatings  

Back to the Nail Basics

September 1, 2003  | Article

Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.

Keywords: adding new services   marketing/promotions   Signature Services  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   Business   coupons   direct mail   marketing/promotions  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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