MENU
SEARCH
New Volcano Spa scents coming out: lavender Eruption and Green Tea & Aloe Vera
The millennial generation is a large and valuable potential clientele, but it can be hard to know how to appeal to them. Millennials are frequently reluctant to spend money on services they feel they could replicate at home, but they value unique, memorable experiences that take them away from daily life. The key to targeting this clientele is to create services that stand out. Here’s how:
Appeal to their senses
Millennials are attracted to services that appeal to multiple senses and create a luxurious atmosphere. Fragrances, attractive product packaging and presentation, and smooth, silky sensations from lotions or masks are all important to these clients. New, indulgent services such as La Palm’s Volcano Spa can draw them in. Available in a variety of scents, the system features a fizzing volcano eruption effect. It’s exciting and fun to watch, and it leaves feet feeling incredible, too. The system also features Exfoliating Sugar Scrub, Collagen Cream Maske, and Collagen Massage Lotion to nourish and moisturize, reduce rough skin, and provide a smooth-feeling finish.
Gif: The activation phase of the Volcano Spa provides a memorable experience that smells and feels great!
Make each step an event
Make sure the service stands out in the client’s mind by playing up its exciting and rejuvenating qualities. Start out by offering clients samples of each scent in jars and allow them to choose which one they want to try. Volcano Spa is available in a number of scents including Tropical Citrus, Romance, Orange No. 5, and Honey Pearl, and two new scents, Green Tea and Lavender, will be released soon. Clients will appreciate the opportunity to pick their favorite scent. After preparing the pedicure bowl, allow time to let the solution fizz before placing the client’s feet in the water. This builds the client’s anticipation and excitement. For an especially relaxing service, after applying the Collagen Maske, wrap the legs in a warm towel and elevate them. This makes cleanup easier for the tech as well.
Photo: New Volcano Spa scents, Lavender Eruption and Green Tea & Aloe Vera
Think about presentation
An irresistible display and an eye-catching look is a great way to make a service a must-try. Products with attractive packaging make a beautiful display. The service can be sold as an add-on to regular pedicure services, playing up its unique qualities and creating an opportunity for extra income for the nail tech.
For millennial clients, the experience is everything, but for nail techs, efficiency is the key to success. Creating a full experience can be time-consuming, leaving less time to fit in clients. Volcano Spa’s conveniently prepackaged steps reduce prep time, allowing nail techs to offer clients a high-quality, memorable pedicure with ease.
Marine-exclusive antioxidants act as a natural biological shield for the feet to help protect skin, smooth cracks, hydrate roughness, calm inflammation and disrupt bacterial and fungal activity, leaving feet feeling softer, smoother, more hydrated and healthier.
The MelodySusie P-PLUS30GT UV/LED Rechargeable Nail Lamp represents an upgrade in curing technology, designed to address several challenges through improved light reflection, intelligent heat management, and cordless operation.
Meet Luminary Nail Systems, the innovative professional nail brand founded by a husband-and-wife team that is dedicated to strength and longevity.
Elevate your tip service with the OPI GELevate™ Extension System, featuring tailor-made Soft Gel Tips, GELevate 4-in-1 Builder with Intelli-Builder Technology and the Lightening Flash Cure Gel Lamp. This new system from OPI allows for flawless tips in no time.
Nail technicians are embracing the Medical Pedicure as a service and placing it on their menus. But what is it? What training is required? Is it within our scope of practice as licensed nail technicians?
MelodySusie introduces the Fleurwee Gel Nail Polish series—a revolutionary gel polish that is HEMA/HPMA- and TPO-free, plant-based gel polish for a high-quality nail care experience.
Americanails' Original Base and Top Coat Gels are universal, reliable, affordable, and all you'll ever need to ensure a long-lasting gel manicure.
Get the look: Cynthia Erivo's 3D Blooming Mani at the 2024 Tony Awards featured 3D elements and crystals completed with OPI.
Check out these new launches from The GelBottle, including new BIAB shades and a line of body care products for a luxurious spa experience.
Kim Kardashian's manicure created for GQ’s annual 'Man Of The Year' event are the perfect understated, yet edgy look for fall or even the holiday party season.
Are your salon procedures safe for the health-sensitive community? Beauty industry expert Joy Johnson shares her tips for a safe salon and spa.
When the weight of the body lands on a swollen nerve, it can be debilitating. Learn the symptoms and alert clients to this common problem that develops in the nerves of the foot.
With the PC1 Nail Drill Pen, achieving healthy nails and a flawless manicure has never been easier. This user-friendly nail drill pen covers all your nail care needs.
Meet the new MelodySusie portable nail drill that offers customizable speed options.
Attending a presentation by Doug Schoon is an opportunity not to be missed for anyone in the nail care industry. His extensive expertise, commitment to accurate information, and engaging presentation style make for an enlightening experience.
Ski jump nails can be corrected with liquid-and-powder acrylic and an accurately sized tip.
What's really so smart about a smart e-file? A lot! Hear from celebrated nail artist Sarah Grimes about why she loves Gelish's smart new Go File IQ.
Sponsored by Gelish
