While school may teach you the basics, entering the beauty industry as a total newbie can be intimidating. Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating this exciting industry, The Beauty Industry Survival Guide. Written for prospective students, recent graduates, licensed pros, and curious consumers, this sassy, straightforward 365-page guide answers questions and paints a true picture of the salon and spa business. It covers everything from the pros and cons of entering the beauty industry, to managing finances, building a clientele, social networking/marketing, finding a work/life balance, and more.

“I decided to write this book because I’ve purchased many books marketed to industry professionals and have been disappointed by poorly written content, obvious/generic advice, and outdated/impractical advice that clearly hadn’t been thoroughly analyzed (at least not by a rational person),” says Alberino. “My favorite thing about my job as an advocate for and advisor to industry professionals and salon owners is the feedback I receive from them at shows and via email. I’ve been approached by professionals at trade shows who say to me, ‘Your website and your book have changed my life.’”

The Beauty Industry Survival Guide is available on Amazon for $24.99 and for direct purchase through Alberino’s website, www.thisuglybeautybusiness.com. A digital version is also available, as well as discounts for groups and organizations.

“I never intended for any of my content to be life-changing, self-help material (and honestly, it’s not just a little frightening to think of people taking life lessons from me),” says Alberino. “But it feels so good to know that by writing this book I helped someone — it makes the long nights, cramped hands, bloodshot eyes, demolished keyboard (R.I.P. Logitech G710), and my brief, rage-induced writer’s tantrum totally worth it.”

For more information, visit www.tinaalberino.com or contact her directly at Tina Alberino at tinaalberino@gmail.com.

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