Beauty Businesses Respond to COVID-19 Crisis with Special Offers of Support for Stylists
This is being updated, constantly, as more and more beauty industry brands are stepping up and looking for ways to help salons and stylists.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
COVID-19 CARES Act Includes Recovery Rebate and Expanded Unemployment Benefits
Includes expanded unemployment insurance benefits and a recovery rebate. Learn about some of the key points of this important legislation.
by Anne Moratto
LISTEN: Understanding What the Economic Stimulus Means to Stylists
Jump into a webinar with PBA and listen on-demand. It will be a valuable resource to anyone in the industry.
by Anne Moratto
Apply Now: Emergency Aid for Beauty Professionals
The Professional Beauty Association (PBA) and PBA Charities have created a new fund to help our industry during this unprecedented crisis.
by Anne Moratto
Coronavirus Rumor Control
Here are five rumors that are not true. Rumors can easily circulate within communities during a crisis but today, more than ever, it's important to go to trusted sources of information.
by Anne Moratto
Fashion Houses, Costume Designers Make Masks, Hand Sanitizer to Support Healthcare Workers
High-fashion heroes, we salute you.
by Anne Moratto
America's Beauty Show in Chicago Cancelled Due to COVID-19
In addition, the co-located International Esthetics Cosmetics and Spa Conference (IECSC), scheduled April 18-20, 2020 at McCormick Place is cancelled. More information at IECSCChicago.com.
by Anne Moratto
VIDEO: Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)
They will also provide businesses with an immediate 3-month tax holiday.
by Anne Moratto
Mental Health and Future Tripping During COVID-19
You're not only thinking about what is currently happening, but also projecting into the future. Strategies for bringing yourself back to the present moment and avoiding virus "future tripping."
by Anne Moratto
What Is Potential Impact of COVID-19 on the Salon Industry?
The Professional Beauty Association's (PBA) Executive Director, Steve Sleeper, shares his thoughts on the affect of the virus.
by Anne Moratto
Myth Busters: Disinformation Spreading About Coronavirus
Here are some myths that don't stand up to scrutiny, according to the World Health Organization.
by Anne Moratto
Follow This Beauty Hero Giving Hope to the Hopeless
She travels the world, sharing her story, offering training, guidance, and a love for the transforming power of beauty.
by Anne Moratto
Salon Labor and Wage Laws Focus of PBA Symposium
Beauty experts took a deep dive into compliance for owners. The event was sold-out.
by Anne Moratto
Do You Specialize In Weddings? Here Are the Best Places to Marry in the US
Are you in a market known for being wedding-friendly?
by Anne Moratto
Bellasonic Launches Patented 4-in-1 Electric Nail File System
It's a better nail file. Here's why...
by Anne Moratto
ALERT: New 2020 Law Requires CA Booth Renters to Meet These Requirements
While this law doesn’t apply outside of California, it could become a model for other states. Salons utilizing renters will have to run a much tighter ship and booth renters will need to show specific ways in which they are independent from the salon owner.
by Anne Moratto
Cosmetology Scholarship Winners Share How Beauty Is Both Passion and Purpose
"That first set of nails I did in the salon sucked but that client still comes back to me, three years later, because of the connection we made that day." Hear from the winners of these scholarships on how beauty helps them change lives and how it has changed their own.
by Anne Moratto