EXCLUSIVE INTERVIEW: The Inside Scoop on America's Beauty Show 2020
If you're going to America's Beauty Show--see you there! And if you're not, here's why you should.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Beauty Düsseldorf International Beauty Expo Coming in March
1,500 exhibitors will present their latest and greatest in spa, nails, salon, cosmetics, and beauty.
by Anne Moratto
Nicest Thing About Being in Beauty School with Your Dad? Everything
Keeping it all in the family, this Dad and daughter keep each other inspired as they train to become beauty professionals.
by Anne Moratto
She Is Not Your Rehab: Barbershop Movement Inspires Men to Heal Their Pain and Not Ask Women to Fix It
"If men take responsibility for their own healing that will heal the whole family."
by Anne Moratto
Ashes & Steel Studio To Celebrate One-Year Anniversary in Asheville’s River Arts District
And they plan to throw a party to remember with a light and bright theme.
by Anne Moratto
Fastest Growing Beauty Trends Might Surprise You
These stats were compiled by Square, the credit card processing company, and they show how consumers today are spending their money on beauty.
by Anne Moratto
6 Ideas for Making Holidays in the Salon a Merry Success
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
by Anne Moratto
How to Make Your Salon a Judgement-Free Zone
By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.
by Anne Moratto
New Beauty Brand Banishes the "Pink Tax"
Newly-launched Onekind doesn't discriminate in pricing for men vs women. Read about this breakout brand and the booming business in skincare.
by Anne Moratto
Nine Zero One Celebrates 10 Beautiful Years
The celebrity-attracting salon and its owners threw a party in Hollywood to raise a glass to a successful decade in business. The crowd was star-studded.
by Anne Moratto
New Sola CEO Looks Forward To Empowering 15,000 Independent Salon Owners
"There’s nothing more powerful than a group of passionate and creative business owners galvanized around a common mission."
by Anne Moratto
This Salon Used to Be the Hotel's Storage Unit
This Las Vegas salon owner visualized a space that was cozy and inviting. See how she converted a storage area into a full-service salon that welcomes guests from all over the world.
by Anne Moratto
She Drove 150 Miles a Day to Beauty School and Realized Her Dream
Nearing 40, she knew this career was what she wanted and nothing was going to get in her way.
by Anne Moratto
Beauty Therapists Transform Clients in So Many Ways
With National Mental Illness Awareness Week (October 6-12) upon us, we are thinking about the many ways that licensed beauty pros extend empathy, energy, and healing touch.
by Anne Moratto
When a Haircut Saved a Life
When his favorite stylist noticed something, this client had reason to thank her for more than a good cut.
by Anne Moratto
Feeling Tired and Uninspired at the Salon? Here's How You Can Thrive
Two consultants and coaches on a mission to raise the beauty industry’s awareness of the connection between salon work, wellness concepts and its impact on career satisfaction and ultimate happiness.
by Anne Moratto
Cancer Patients Find Pampering and Healing Go Together
Joy Johnson started Survive and Thrive to offer complimentary spa services to cancer patients. She was inspired by the loss of her mother to cancer and also by the healing she has seen happen when cancer sufferers put themselves into your loving hands.
by Anne Moratto