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Associate Publisher/Editor
After years of reality shows focused on hair salons and hairstylists (Blow Out, Shear Genius, Tabatha’s Salon Takeover, Jerseylicious) the nail industry is finally getting our own reality show. Billed as a reality docu-soap series, TV Guide Network’s Nail Files follows the life of salon owner Katie Cazorla as she juggles her expanding business and her personal life.
We’re all pretty excited about Katie Cazorla’s new nail salon-focused reality show that’s premiering later this month (all the details are in our cover story here). After years of reality shows on everything from hoarders to bridezillas, it’s validating to finally have a reality show all of our own.
Akzéntz's educator Gina Silvestro created this soft gel French look for our May cover. Find out how you can do these nails.
As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.
Viv Simmons (from Australia) and Catherine Wong (from Singapore) created this month's extreme spring look using a combination of colored acrylics and gels. See how they did it.
I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
Editor Hannah Lee discusses the magazine's new website.
Star Nail's Elaine Watson created this cute-as-a-cupcake cover for our February 2011 issue. See how she did the nails.
New salon owners, competitors, students, coaches, and a few opinionated veteran techs; we let these reader voices shine through every week online. And they have a lot to say. If you aren’t already following these blogs, bookmark them right away.
As we approach the end of 2010, I am making a mental checklist. How was this year? Did I accomplish the things I set out to do? Did I enjoy myself while doing so? What am I looking forward to (or dreading) for next year?
Vicki Peters has worn many hats in the nail world. And that’s to be expected since she’s a 30-year veteran of this industry she loves so much.
Elaine Watson, global education director for Star Nail International, sculpted this month’s autumn leaves for the cover. Because the nails were leaf-shaped at the free edge, she didn’t have to do any file-finish work, so the application was actually remarkably quick.
A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.
Some states, like North Carolina, require salons to post their inspection scores where consumers can see them. While I’m not necessarily a proponent of more rules and regulations for the nail industry, I do believe that since most salons are already being inspected, why not post the grade?
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
We first met salon owner Heather Goodwin in 2007 when she entered (and won 1st runner-up in) our Nail Tech of the Year program. She didn’t have her own salon yet, but the plans were in motion. The next time I was in Orlando for the Premiere Show was 2008 and Heather was moving into her salon that very weekend. I promised her next time I was in central Florida, I would visit her salon. In June, publisher Cyndy Drummey and I made the visit.
When Princess Gard decided to attend America’s Beauty Show (ABS) earlier this year, she had no idea what to expect. Little did she know her entry would not only win her $500, but also a spot on the cover of NAILS Magazine.
