Nicole Davis

Digital Content Strategist

Wellness|Articles|Dec 12, 2023

Protecting Your Work Online

Blatant instances of intellectual property theft in the nail industry, and how beauty content creators can shield themselves from it.

by Nicole Davis

Nail Design|Articles|Jan 31, 2022

Ideas for Lunar New Year Nails

Two nail artists share their inspiration behind their festive Lunar New Year nail designs.

by Nicole Davis

Nail Design|Articles|Jan 19, 2022

Pinterest predicts that this cosmic design will be in demand in 2022, and with the new products available on the market, it won’t look the same as previous iterations. Below, we’ve got tips and tricks from two artists to help you perfect the next-gen technique.

by Nicole Davis

Business|Articles|Jan 10, 2022

How to Deal with COVID Cancellations

Tips on how to handle cancellations with care, plus managing budgeting constraints and issues due to increased cancellations.

by Nicole Davis

Nail Design|Articles|Jan 10, 2022

Trending: Ocean Nails

Created with bright blues, turquoise, white and even purple, this nail design will be highly requested in 2022, according to Pinterest.

by Nicole Davis

In The Know|News|Dec 15, 2021

Men Embrace Manicures, Nail Art More Than Ever

Recent brand releases like Pleasing and UN/DN LQR stoke the conversation about inclusivity in nail care.

by Nicole Davis

Business|Articles|Dec 10, 2021

On Navigating the Nail Industry

Digital Content Strategist Nicole Davis talks with Sreynin Peng, celebrity nail artist with more than 20 years of experience in the industry, about her career and how she got to where she is today.

by Nicole Davis

Nail Design|News|Dec 9, 2021

How the Beauty Industry Can Get Inspired by Pantone’s 2022 Color of the Year Pick

The periwinkle hue—PANTONE 17-3938 Very Peri—can make a bright statement in hair, makeup and nails.

by Nicole Davis

Business|Articles|Dec 3, 2021

The Evolution of the Nails Industry

In the beauty world, nails went from being an afterthought to the center of attention. How has the industry changed in the last 50 years, and how have nail professionals navigated the journey?

by Nicole Davis