Mother’s Day Promotions
One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.
by Tim Crowley
Tim Crowley
Senior Editor
Financing the Dream
For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.
by Tim Crowley
Credit Card Protection for Salons
If you allow clients to pay with credit cards at your salon, there are some things you need to be aware of to protect yourself from becoming involved in a credit card fraud scam.
by Tim Crowley
Not Your Normal Salon Job
In addition to salons, nail techs ply their trade in a range of locations — from military bases to senior homes — targeting different clientele across the world and bringing nail services to new markets.
by Tim Crowley
She's a Tech in a Small Town
For techs who live and work in populations under 55,000, the challenges of finding and retaining a full clientele can be balanced by the personal relationships formed and small-town kindness shown by area residents.
by Tim Crowley
The Next Generation of Polish
The new crop of UV-cured brush-on gel polishes has set the industry abuzz. But what exactly is the technology behind these so-called hybrids, and how can they affect your business?
by Tim Crowley
A Video Can Make Your Salon a Star
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
by Tim Crowley
Take Care of Your E-File, and It Will Take Care of You
E-files are the workhorses of nail salons. Techs put them through rigorous daily schedules to keep appointment books well-packed, and though manufacturer maintenance is a must, here’s how you can keep yours preserved in the salon and humming over nails year after year.
by Tim Crowley
Idyllic Acrylics
Amidst the gel-craze, acrylics have steadily been reinventing themselves to come out with better performing powders, and with brighter colors than ever. Here’s a collection of the newest acrylic powders on the market.
by Tim Crowley
A Tale of Two Competitors
Tucked into the corners of dark ballrooms at nail shows, some of the best nail technicians in the world compete against one another, sculpting dazzling nail art designs and perfectly precise C-curves. But what is it like to be a competitor? NAILS takes a quick look at the competition schedule of one veteran and one novice competitor at ISSE Long Beach this past January.
by Tim Crowley
Manufacturers Abuzz with Social Networking
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
by Tim Crowley
A Nano-Filled Future
Nanotechnology is one of the fastest-growing industries on the planet, with research going into its use in electronics, energy, construction, and even into cosmetics.
by Tim Crowley
Peripheral Artery Disease: What You Should Know
Peripheral Artery Disease (PAD) affects more than eight million Americans and can be an early sign of blocked arteries in the body that can lead to heart attacks. Find out how you can spot PAD in clients and how you should advise them.
by Tim Crowley
Sealed with a Gel: UV Gel Top Coats
If you’re looking to add a nice finishing touch to any nail look, a UV gel top coat can be a great way to cap off the enhancement with a protective and high-gloss coating.
by Tim Crowley
Married to the Military
The reassignment of a spouse or fiancé in the military is difficult enough on a personal and emotional level, but it can also be tough professionally for nail techs who depend on loyal clientele.
by Tim Crowley
Take a Tip From ... Jessica Cosmetics' Jessica Vartoughian
Jessica Vartoughian has a few tricks up her sleeve thanks to the last three decades of taking care of Hollywood’s elite fingers and toes.
by Tim Crowley
Pedicure Chairs and a Draining Economy
Find out what’s new and how it can benefit you.
by Tim Crowley