Strategies for Weathering the Economic Storm
Neil Ducoff, CEO of Strategies, gives a little economic advice.
Just Like You Picture It - Tips from Techs on Photographing Nails
For many techs, taking pictures of your work allows you to create portfolios for your clients, advertise themselves on Internet sites like MySpace, or share your work with peers on forums and websites. Here are some tips from techs who have made a habit of photographing nails.
by Tim Crowley
Come Back Here
It costs a lot more to gain a new client than to keep an old one.
Coupons That Make the Cut
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
Back Where I Belong
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
YouTube Training
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
Ask the Manicurist
Tired of biting your tongue where your clients’ misdeeds are concerned? Let The Manicurist tell it like it is. This beauty industry veteran doesn’t pull any punches when it comes to salon etiquette and client complaints. Share these pages with your clients — if you dare.
Promotions With Pop
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
12 Things You Can Do to Attract the Manly Market
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
by Tim Crowley
Ask The Manicurist
You first met The Manicurist — aka Rebecca Seals — in our April issue and judging by your response, you enjoyed her “pull no punches” attitude. Here’s her take on free repairs, last-minute changes, long-winded excuses, and other headaches of daily salon life.
Ask the Manicurist
In this installment, The Manicurist tackles cancellation fees, early clients and those nagging cell phones.
Drive Business to the Salon — Literally
Start your party's day of luxury with a limo ride to the spa.
Take Control of Your Appointment Schedule
Everyone wants to be the master of her own time, but with clients, friends, and family all pulling in different directions, how can we? This is a call to all nail professionals to snatch your appointment book from the hands of your well-meaning (but clueless) clients, and take control.
Your Name Here: Private Labeling
Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.
by Sree Roy
Showcasing Nail Art in Digital Frames
Digital frames can store hundreds of nail art photos, run a clear, continual slideshow of your work, and some can even organize pictures into themed albums and show video clips.
Healthy Habits Start Early
Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.
What's New on Retail Shelves
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.