Customer Service Ideas for Battling Discount Salons
Start by giving clients know-'em'dead service instead of lowering your prices.
Editor's note: Take Better Care of What You Have
If it is indeed true that people take better care of what they have, then your business will also thrive despite the recession.
Turn Lost Customers Into New Clients
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
New Promotional Ideas for Spring
Get clients out of their cocoons and into the salon.
Slow Times Busy Times Any Time’s the Right Time to Advertise
A steady advertising program keeps business growing year-round.
What’s It Going to Take to Make It in the ‘90s?
The 1980s were a time of extreme growth for the salon industry, and nails were its fastest-growing segment. Nail salons cropped up, it seemed on every corner. While this rapid growth was positive in that it brought professional nail care services to public attention, it also resulted in a proliferation of lower-quality establishments, which did not maintain acceptable standards of cleanliness or service.
Stay Ahead of the Pack With Outstanding Customer Service
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
A Client’s Body Language May Tell You What She Cannot
Part of being an effective businessperson is being an effective communicator, and part of being an effective communicator is understanding not only what your client sys, but what she doesn’t say
How to Handle Customer Complaints
Demonstrate your commitment with swift, courteous action
Publisher's Note: Optimistic About the Nail Industry
I remain bouyantly optimistic about the nail industry, its status, and its future.
Publisher's Note
One of the intriguing aspects of nail care is the prospect of retailing home maintenance products.
New Brushes and Forms Developed By Tammy Taylor Nails
Publisher's Note
You should know the importance of interacting with your client, with making her feel well treated, pampered.
Publisher's Note: Pay Special Attention to Client's Needs
Too often the minor things, the miscellaneous details can mean the big difference in the way your customers view you and your salon.
Star Nail's Tony & Steve Cuccio: The Magic Of Bulk Packaging
Star Nail Products has approached distributing their product in a unique and successful way that has shaken up the nail industry.
Advertising... The Enigma: Or Is It?
Publisher's Notes: Price... And Your Bottom Line
Cutting prices to spur business may not be the best approach.