Do Your Customers Have a High Salon IQ?
Good Housekeeping asked its readers if they knew what to look for in a good salon.
Power Grooming
Total beauty in under an hour is a team effort at Style Bar Beverly Hills. For less than $100 ($99 to be exact), clients receive a hair blowout and style, a professional makeup application, and a perfect manicure and pedicure.
Communication Breakdown
It’s not so much what you say, but how you say it that makes a lasting impression on clients.
Store Vantage Delivers Free Online Scheduling
Store Vantage is a free, web-based scheduling and marketing tool that helps you schedule your appointments, track client preferences, and send automatic appointment reminders.
Double the Fun
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
On My Mind: A Personal Story About Personal Touch
As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.
by Hannah Lee
On My Mind: Creating Client Loyalty
I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
by Hannah Lee
Shh! Relaxation in Progress
Clients of Ole Henriksen Face/Body Spa in Los Angeles won’t muss their manicures flipping through the pages of tattered old magazines. Instead they can read the latest digital editions on the spa’s iPads.
by Judy Lessin
Help Your Clients Help Themselves
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea
by Judy Lessin
Get Your Clients to Wear More Nail Art
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
by Judy Lessin
Websites Worth Watching: Checkappointments.com
This appointment scheduling software can be added to your website to give clients the ability to schedule their own appointments online, 24/7.
by Judy Lessin
My Worst Client Ever
Most likely, the majority of your clients are people you enjoy, who give you energy, who make it easy to love your job. But there’s always that one.
Access Your Appointment Book From Anywhere
Salon Iris Software’s remote access site is up and running.
Designed for Comfort: Salon Waiting Areas
NAILS Magazine asked salon owners: How do you make your waiting area comfortable? Here is a selection of their responses.
Make It a Man's World
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Steps to Hosting a Salon Party
ManiPediCutie! (MPC) in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)
Just My Type: Catering to These Four Common Client Types
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.