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Business|Articles|Dec 4, 2019

5 Ways to Reduce No-Shows in the Salon

A salon’s revenue and profitability can be significantly affected by missed appointments and last-minute cancellations. Here are five ways to reduce no-shows, including using online appointment booking.

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Business|Articles|Nov 25, 2019

On My Mind: The Future of Beauty

When it comes to nail products, the link between professional and consumer is undeniable. I have been to several industry events that catered to both pro and consumer, but recently I attended FounderMade Discovery, an event geared solely toward the future of consumer beauty, wellness, and food.

Business|Articles|Nov 22, 2019

Sketch to Creation: One Salon’s Design Journey

When Karen Zerbo decided to open a salon she knew she needed an interior designer who understood salons. Her research led her to Michele Pelafas, a Chicago-based design firm who specializes in salons and custom beauty furniture. From concept to completion, here is Zerbo’s journey to opening the doors of her brand new salon.

Sponsored by Michele Pelafas

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Business|Articles|Nov 15, 2019

On My Mind: Creative Leadership

I recently took my first MasterClass. I signed up when I saw that Vogue’s legendary editor-in-chief Anna Wintour would be talking about creativity and leadership. Here are some of the takeaways from the class that resonated with me the most — and that I think can be applied to doing nails as well.

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