Business
Ask The Manicurist (Sept. 2009)
The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.
My Other Life: Rhonda Harris, accountant
Rhonda Harris, nail technician. In her other life: accountant.
by Judy Lessin
How to Stretch a Buck in the Salon
Shari Finger, owner of Finger’s Nail Studio, suggests cutting payroll hours, inventory, supplies, and insurance costs to make a dollar go farther.
Nail Station Display
Kinetics’ Nail Station Display is the perfect polish organizer and fashion item for your desk.
Week 4: Empty Slots in Your Book? Just Tweet It.
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
Saving Money on Nail and Skin Care
Nail techs and aestheticians give Good Housekeeping readers tips on saving money at a nail salon, and do-it-yourself tricks for keeping hands and feet hydrated and exfoliated.
Week 3: Creating a VIP Club Creates Cachet and Cash
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
Week 2: Guerilla Marketing: Thinking Outside Your Salon
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Performance Through Consistency Control
Doug Schoon discusses preventing service breakdown in the salon.
What Do We Want Our Nails To Be?
Chemist Doug Schoon discusses understanding the proper meaning of nail industry terms.
Where's the Cuticle?
Chemist Doug Schoon on the importance of knowing the anatomy of the nail.
PBA and NCA Agree to Proposed Merger
The Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) just announced the two organizations have signed an agreement to effect a proposed merger. The merger will combine the best practices and leverage the complementary strengths, assets, and member benefits of each group to improve all sectors of the professional beauty industry.
Ode to the Golden Girls
Philadelphia nail tech Lisa Bautista-Sellers penned this touching letter to honor her first salon -— with its wonderful clients and caring coworkers.
Why Would I Need a Coach?
You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.
Q&A With an MNT
A trained Medical Nail Technician has a lot to contribute to the care of podiatric patients. Grace Almleaf talked to NAILS about her new certification.
Survival Tips:Staying Afloat in a Sinking Economy
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
by Tim Crowley
On the Road: Victoria Nails & Spa
NAILS graphic artist and VietSALON associate editor Kim Pham visits Victoria Nails & Spa in Orange, Calif.