Business
Through Thick and Thin: A Glimpse at Long-Term Tech-Client Relationships
We all know how special the relationship is between nail technician and client. Technician always hold a special place for clients that have been with them the longest, whether it’s only a couple years or more than 20. We asked technicians to share their stories about their longest standing clients.
Shrink Your Rent, Grow Your Salon
Like it or not, your salon lease is one of the most important papers you’ll ever sign. Take the time to learn about its provisions and how to negotiate terms that allow your business to prosper.
Changing the Industry, One Customer at a Time
If only customers knew what to look for, it would bring up the quality of nail care across the country.
All I Want for Christmas
We asked nail techs to tell us: When it comes to your professional life, what gift would you most like to receive?
Houston Beauty School Fined $250,000 for Fraud
Houston’s Victorian Beauty College was fined a record $250,000 and permanently closed by the Texas Department of Licensing and Regulation. The school was known across the country as a place where an individual could purchase a Texas cosmetology license without attending the required school training.
Immigrant Nail Salon Workers Win Legal Victory
After a four-day trial in October, a federal jury awarded $182,000 in back wages, overtime pay, and damages to Susan Kim, a Korean immigrant nail salon worker who worked for seventeen years at 167 Nail Salon Plaza and was fired in March 2005 after demanding regular breaks.
Point of View: Should retail sales be a top priority in the salon?
Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.
There’s No Place Like Home
Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Customer Service Begins With Client Consultations
Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.
A Child’s Tale
Full-service salon Spa Di Da in West Hollywood, Calif., has a unique client base. Here’s a hint: their favorite TV show is Sesame Street and their favorite nighttime activity is reading “Goldilocks and the Three Bears” until they fall asleep.
by Sree Roy
Tech’s Book Shares Client-Building Secrets
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
My Other Life: Dee Feintuch, Mini Cooper enthusiast
Dee Feintuch, salon owner. In her other life: Mini Cooper enthusiast.
Around Asia in Many Manicures
In this travel journal, former NAILS associate editor Jayna Rust goes to Asia. From China to South Korea, Thailand, Laos, Vietnam, and Cambodia, she finds nail services everywhere (and happily tries them all out in order to report back to you).
Be the “Best of” Your Town
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
10 Ways to Make Your Salon Holiday [Shopping] Destination
You’re competing against the discount dollar store and the high-end boutiques, but with a little creativity, you can create a buzz around your salon – and not just the services – that will keep people long into the New Year.
Reader Tells Techs (and NAILS) to “Get a Clue”
Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check.
Manicures and Massages Trump Family Time
Tired moms say they would prefer getting a manicure or massage more than spending extra time with their families.