

Herbatherapy
Herbatherapy for nails and cuticles is a blend of natural herbal extracts and oils with a real herb stem in the bottle.

Gold Hologram Top Coat
Add a shimmer to any color with Jessica’s Gold Hologram Top Coat.

HotSpa Hot Tub
The HotSpa Hot Tub from Helen of Troy soothes and relaxes hands during the premanicure soak with a stimulating bubble massage.

Wile the Competition Like a Filing Magician
Filing is so important to nail appearance, and with the advent of e-files, the techniques for hand-filing can be easily forgotten. Excellent hand-filing skills can help a competition tech rise above the pack, while everyday techs can woo clients with a deft hand and light touch.

Clocking in at Record Speed
VB Cosmetics' Dazzle Dry Quick Dry Nail Polish System can dry up to 75% faster than many other polishes.

Getting Nails Into Shape
Square, round, squoval — you probably have a specialty and a preference to how you think a nail should look. But you can’t just do cookie-cutter nails on every client who walks through your door. Some individual attention and customization will wow your clients and make them loyal for life.
Milady Revises Its Standard Cosmetology Book
Milady's Standard Cosmetology textbook features a fresh layout, new photography and illustrations, reorganized chapters, and new information on sanitation and infection control.

Keep Natural Nails in Perfect Repair
Your clients look to you to keep their hard-earned natural nails in tip-top shape. With a little help from your favorite nail products, you can handle common natural nail problems easily and prevent them from recurring.

Signature Services: Mojito Pedicure
Inspired by the Mojito — a classic Cuban cocktail that includes mint leaves, lime juice, sugar, white rum, and club soda — this service features natural ingredients that lift the spirit and energize the senses.

Lulu’s by Travis Parker
As we walked by an empty storefront, my flip-flopped feet wanted a rest, and the storefront was simply a tease. The cream-colored paper plastered to the window taunted me with stories of manicures and pedicures, and the logo — with its bright colors and intricate font — promised me that this would be an adorable nail spa.

20 Stay-at-the-Top Service Trends
What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.

Clear Polish Does Double Duty
Clear nail polish can help keep eyeglasses tight.
Make the Most of Drying Time
So how do you make the downtime that comes with polish drying pleasant for the client and at the same time profitable for you?

Nothing Artificial
Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.

You Can Reform a Nail Biter
Like any habit, biting the nails is tough to stop. Some people never completely conquer the urge. But you can help, with a regular program of manicures and a supportive attitude. Here are two programs you can try — tailor them to the needs of your women, men, and children clients.

Elizabeth Arden Red Door Nail Care Enters Professional Nail Market
A new product line has entered the professional nail industry with a well-known name. Elizabeth Arden Red Door Nail Care is a full manicure and pedicure line that includes nail lacquer, service treatment kits, and a full complement of nail treatment products.

Cuccio Naturalé Hot Buttered Antioxidant Treatment
The Hot Buttered Antioxidant Treatment from Cuccio Naturalé helps to diminish the look of fine lines and wrinkles, leaving hands and cuticles healthy, hydrated, and soft-feeling.



