Nails
MenuMENU
SearchSEARCH

Business

Dear Shari: How do I build my nail business in a full-service salon that is made up of booth renters?

July 1, 2008

Dear Baffled:

Oh yes, you do have a problem! Building your client base will be harder without the help of the rest of the team. But if you have chosen to start your career in a salon that is made up of booth renters, it’s the way it goes.

Still I would try to build relationships with the stylists. Start by approaching them one at a time. I would pick one stylist who is trying to build her clientele or is new and offer a barter situation. You will do her nails in exchange for a haircut. And that could get the ball rolling. I would also jump at the chance to give free polish changes and fix broken nails. Eventually they will feel obligated to send business your way.

If that isn’t possible, then go after new business. I worked in a salon years ago where none of the stylists had their nails done (I know! How could that be?). So, I drew from other markets such as health clubs, tanning salons, bridal stores, hotels and resorts, restaurants, and bartenders.

The best advice I can give you is to practice, attend classes, and become the best nail tech you can be, and then the stylists will all rally around you.

Veteran nail tech Shari Finger — owner of Finger’s Nail Studio in W. Dundee, Ill. — fields reader questions in the areas of salon management and workplace politics.

More FAQ

What's The Best Thing You've Bartered Your Services For?

What's the best thing you've bartered your services for?... read more

How Young Of A Client Will You Service?

How young of a client will you service?... read more

How do you announce an increase in your service prices?

How do you announce an increase in your service prices?... read more

How do you handle your pet peeves about clients?

How do you handle your pet peeves about clients?... read more

How do you refuse a service yet keep the client?

How do you refuse a service yet keep the client?... read more

How do you keep waiting clients happy?

If my clients are waiting for a manicure, I offer them a free paraffin therapy. If my clients are waiting for fills, I offer them a bottle of nail polish or a small bottle of lotion or gel for free.... read more

What is your salon’s policy regarding children in the salon?

Our policy is: “Any children unsupervised will be sold as slaves.” This sign is on the table in my waiting area.... read more

What summer specials do you offer?

To ward off the summer slump, I run a pedicure promotion called “Do you dare to go bare…barefooted.” ... read more

How Do You Get Clients To Buy Retail Items?

How Do You Get Clients To Buy Retail Items?... read more

How Do You Encourage New-Client Referrals?

I offer my clients a choice of either free nail art, a free fill, or a free paraffin dip for every two new clients they refer.... read more

What's the key to retaining good nail technicians?

Among our readers' suggestions: be professional; offer a clean and stable work environment; have a salon manual outlining rules and procedures; offer paid vacations after the first year and add bonuses for perfect attendance.... read more

How Do I Politely Get To Business Right Away With A Talkative Client?

How do I politely get to business right away with a talkative client?... read more