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Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
I’m starting over again because the spa I worked for shut down. I’m great at what I do and it bothers me to start charging a cheaper fee on services, but it’s a whole new area
By Bryan Durocher, Durocher Enterprises One of the biggest challenges during the holiday season is combating the stress our clients put themselves under. The salon is a safe haven from the pressures of the world and
We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.
By Lisa Marie Arnold,Salon & Spa Solutions Client communication is key! My personal opinion is that 70% of a technician’s success comes from how well you communicate with their guests. It is all in the
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
Under owner Misha Parham’s direction, My Sassy Nail Spa in Washington, D.C., has come to specialize in parties that include martinis, pole dancing, and tattoos.
Become a color expert for your clients.
The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.
By Lisa Marie Arnold, Salon & Spa Solutions Salon and spa owners are increasingly optimistic about sales growth in the months ahead. According to a PBA study released July 2009, 60% of salon/spa owners expect their
By Ana Loiselle, Milady Did you know that more technicians lose money because of a lack of conversational and communications skills than because of an inferior product or service? The way that you talk with your
Philadelphia nail tech Lisa Bautista-Sellers penned this touching letter to honor her first salon -— with its wonderful clients and caring coworkers.
NAILS graphic artist and VietSALON associate editor Kim Pham visits Victoria Nails & Spa in Orange, Calif.
By Ana Loiselle, Milady How many times do potential clients call your salon asking for prices and as soon as you give it to them, they say "thank you" and then never make an appointment?By giving
With the combination of cuticle nippers, chemicals, and customers, there is always the risk of an accident — and a lawsuit. The best defense is to hope for the best, but prepare for the worst.
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
