Should You Use Emojis in Your Marketing Emails?
Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.
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Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.









At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.
The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.
Which social media platform reigns supreme?
To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice.
Good nail techs are hard to find and open positions are hard to fill, so it's important to recruit new staff with a sales-oriented approach, says consultant and writer Lisa Starr.
Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”
Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.
Holly Schippers AKA FingerNailFixer was the keynote speaker at the 2016 NW Nail Tech Retreat. Watch her speech as she explains there is no excuse sufficient enough to devalue your time and offers a reasonable explanation to raise your service prices.
Feeling jaded, much? We all get it from time to time but here's why (and how) it must be banished.