Look 13: Brand It and Market It

Branding and marketing in STYLE!

OPI to Match Elle's Spring Objects of Desire

Elle's March issue includes a Spring photo shoot of new objects of desire. On the model's nails: OPI Nail Lacquer in You Don't Know Jacques!

Fingers and Toes: The Break Up

Lucky magazine's, beauty expert Jean Godfrey-June answers one of the most pressing questions about current nail trends

Tune In to Nail Talk Radio

Hosted by Athena Elliott, a certified medical nail technician and a Minx specialist, the show gives listeners the straight talk on the nail biz — including current trends, industry news, interviews with celebrity manicurists and industry leaders, and local salon reviews.

Musical Nails

A Los Angeles-based collective known as Kleur is bringing nail art to the masses via custom nail art events in retail stores, art galleries, and other venues throughout Southern California and beyond.

Fall 2011 Color Trends from the Pantone Institute

Designers are paying close attention to texture, contrast, and color for fall 2011, according to the Pantone Institute.

Don't Go Overboard with Bright Hues

While it's fun to experiment with color, be careful with bright nails, says Glamour magazine. "These neon shades don't go with frilly dresses," editors say.

Contrasting Lips and Nails

According to the April 2012 issue of InStyle magazine, opposite — and even clashing — hues of polish and lipstick can look good together.

Ballet-Pink

According to Marie Claire, cosmetic companies are following the runway dance trend with ballet-pink palettes and feminine scents. One polish example: Essie in Prima Ballerina.