OPI Takes A Gamble
OPI Products went all out for its sixth annual BBSI distributor breakfast honoring distributors who have reached outstanding sales numbers for the year.
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OPI Products went all out for its sixth annual BBSI distributor breakfast honoring distributors who have reached outstanding sales numbers for the year.
The second annual nail competition proves that competing really is a global event.
OPI’s awards banquet recognized performance and artistic excellence in a number of nail design categories.
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Just about everyone in the nail industry — whether friend or competitor — would say that OPI president George Schaeffer has done much to advance the professional nail industry.
By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all.
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
Says one reader: "As a state school coordinator for OPI, I keep in contact with privately owned beauty schools, community colleges, and high schools that have cosmetology programs."