The first event held in collaboration between NAILS, Salon Today, and Modern Salon, took place in Los Angeles November 4-6. Salon Digital Summit kicked off with over 300 attendees and major sponsors including OPI and CND. The event consisted of 25 segments meant to help beauty professionals excel in the digital space. Panels consisting of speakers from some of the most digitally savvy brands answered questions and prepared presentations to inspire and engage. Sunday and Monday night ended with industry parties that featured photo opportunities, networking, food, drinks, and other unique experiences.

NAILS Magazine hosted a breakout session on November 5 titled Mastering Social Media in the Nail Market. Speakers included CND brand ambassador Winnie Huang, who discussed how to engage a digital audience; OPI North America education manager Sigourney Nunez, who talked about live streaming; and The Nailscape’s Ashley Gregory, who talked about the power of branding. All three then took questions from the audience as part of a panel moderated by NAILS executive editor Beth Livesay.

See more photos from the event at www.salondigitalsummit.com.