MENU
SEARCHThis industry veteran made the dream of creating her own polish line come true. Learn how she did it and how you can too.
Shawntay Johnson — a nail tech of over 16 years with OPI, CND, and Ardell training — yearned to have her own enterprise. In 1999 she opened Shawntay’s Creative Nail Boutique in Columbia, Md., now complete with ample retail items and a big following. But one thing was always missing for her: a polish line.
After years of research, Johnson found a private label company that would produce the product of her dreams. She recently launched Shawntay’s Creative Nail Lacquer, which she sells both online and in her shop. Most of Johnson’s clientele are nail techs in the U.S. who buy her product for use or retail in their salons. However, through social media, she was able to reach an international market, creating contacts throughout Africa and the United Kingdom.
The line, a marriage of trending colors and sassy packaging, currently features 10 polishes plus a base and top coat. Colors include Hot Kinky Pink, Sex on the Beach, and Snowflake Scandal. The U.S.-made formula is long-lasting and free of toluene, formaldehyde, DBP, and camphor. Johnson plans to launch new colors seasonally.
“My polish is a combination of who I am, what I do, and what I love,” says Johnson. “I advise nail techs who want to create their own brand to use their creativity to make sure their product is different from others. Moreover, find a private label company that really understands your vision.”
Marine-exclusive antioxidants act as a natural biological shield for the feet to help protect skin, smooth cracks, hydrate roughness, calm inflammation and disrupt bacterial and fungal activity, leaving feet feeling softer, smoother, more hydrated and healthier.
The MelodySusie P-PLUS30GT UV/LED Rechargeable Nail Lamp represents an upgrade in curing technology, designed to address several challenges through improved light reflection, intelligent heat management, and cordless operation.
Meet Luminary Nail Systems, the innovative professional nail brand founded by a husband-and-wife team that is dedicated to strength and longevity.
Elevate your tip service with the OPI GELevate™ Extension System, featuring tailor-made Soft Gel Tips, GELevate 4-in-1 Builder with Intelli-Builder Technology and the Lightening Flash Cure Gel Lamp. This new system from OPI allows for flawless tips in no time.
Nail technicians are embracing the Medical Pedicure as a service and placing it on their menus. But what is it? What training is required? Is it within our scope of practice as licensed nail technicians?
MelodySusie introduces the Fleurwee Gel Nail Polish series—a revolutionary gel polish that is HEMA/HPMA- and TPO-free, plant-based gel polish for a high-quality nail care experience.
Americanails' Original Base and Top Coat Gels are universal, reliable, affordable, and all you'll ever need to ensure a long-lasting gel manicure.
Get the look: Cynthia Erivo's 3D Blooming Mani at the 2024 Tony Awards featured 3D elements and crystals completed with OPI.
Check out these new launches from The GelBottle, including new BIAB shades and a line of body care products for a luxurious spa experience.
Kim Kardashian's manicure created for GQ’s annual 'Man Of The Year' event are the perfect understated, yet edgy look for fall or even the holiday party season.
Are your salon procedures safe for the health-sensitive community? Beauty industry expert Joy Johnson shares her tips for a safe salon and spa.
When the weight of the body lands on a swollen nerve, it can be debilitating. Learn the symptoms and alert clients to this common problem that develops in the nerves of the foot.
With the PC1 Nail Drill Pen, achieving healthy nails and a flawless manicure has never been easier. This user-friendly nail drill pen covers all your nail care needs.
Meet the new MelodySusie portable nail drill that offers customizable speed options.
Attending a presentation by Doug Schoon is an opportunity not to be missed for anyone in the nail care industry. His extensive expertise, commitment to accurate information, and engaging presentation style make for an enlightening experience.
Ski jump nails can be corrected with liquid-and-powder acrylic and an accurately sized tip.
What's really so smart about a smart e-file? A lot! Hear from celebrated nail artist Sarah Grimes about why she loves Gelish's smart new Go File IQ.
Sponsored by Gelish
