A Perk for Military Members

Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.

Stroke of Marketing Genius

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Before and After Salon Renovation (with Photos!)

Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the

Nails: The Guilt-Free Treat

“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”

Entering the Marketing Realm

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very

Pick a Niche

I was recently contemplating how diverse the nail industry has become in the last couple of years. It’s actually offered a lot of diversity for a very long time, but just these last few years that diversity

Father’s Day Nail Services

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Polished Featured on TV!

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

Another Salesman

As a sole proprietor with no staff other than my own little lonesome, I find myself in an uncomfortable no-man’s land place when it comes to running my business like a business. Things like marketing budgets