My Groupon Client Retention Rate is 20%

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

Capture Customers With Your Website

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

A Perk for Military Members

Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.

Stroke of Marketing Genius

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Before and After Salon Renovation (with Photos!)

Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the

Nails: The Guilt-Free Treat

“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”

Entering the Marketing Realm

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very

Pick a Niche

I was recently contemplating how diverse the nail industry has become in the last couple of years. It’s actually offered a lot of diversity for a very long time, but just these last few years that diversity

Father’s Day Nail Services

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.