
Up Your Disinfectant Game and Tell Your Clients
Something we can do to put our clients at ease when they return to the salon is take the time to reinforce what we have always done behind the scenes every day to take care of them.
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Something we can do to put our clients at ease when they return to the salon is take the time to reinforce what we have always done behind the scenes every day to take care of them.




The safety of your clientele, technicians and employees should be an important consideration when selecting a site for your salon.
Nail techs can significantly reduce muscle tension and soreness and lower stress levels simply by incorporating a few yoga poses and breathing techniques into their daily work routine.
This month we asked nail techs: How do you explain to clients why you charge more than the salon down the street?
Let your clients feel like the center of attention for the span of their appointment.
Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.
Making sure everyone in the salon is representing a service is a really valuable marketing move that costs very little.
Does your business look professional or does it seem more like Betty’s Beauty Box?
By Kristi Valenzuela, Crystal Focus Stop for a moment. Think of the receptionist sitting at the front desk right now. How do her nails look? Bitten, chipped, jagged, unpolished? How about the stylists standing behind the
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.