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I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.
Kerry Webber, owner of Forever French Nail Systems and the Forever French salons in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.” During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.
One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Coming directly to a viewing screen near you, these top video-making nail techs are online and bringing education to the masses with their fun and unique brands of instructional nail clips.
Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level.
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.
There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.
If you’re using PolishPro Light-Cured Nail Polish, let clients know. NSI is offering nail professionals free window decals and tent cards featuring its striking new imagery.
