MENU
SEARCHI’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
They’re even starting to infiltrate my side of the nail world as well — I see as many bloggers taking meetings with manufacturers and hanging out in the press room at trade shows as I do actual journalists.
As nail technicians, YOU have the influence over your clients to share the latest color trends and nail styles. Who knows better than YOU about the differences in hybrid gels and what the right treatment for peeling nails is. Don’t cede your powerful professional influence to a bunch of polish junkies who are looking for free handouts of the latest collections from manufacturers. OK, that’s a little harsh. But seriously, the professional side of our industry needs to stay at the forefront and the DIY-ers need to take a small step back.
The bloggers are the new kids on the block and everyone is fascinated with them. So how do you get your voice heard, you ask?
As an educated and licensed nail technician you can speak to clients on a level that the polish enthusiasts can’t. You know what services to recommend. You know what nail shape and length looks best on each of your clients. You know how the products work and why. You know the latest colors, the coolest appliques, and the interesting new techniques (because you read and go to shows and follow professional bloggers). I’ve got a couple ideas to help you reclaim your position as the nail expert.
> Start your own blog.
> Use your web page and Facebook page as a place where you can talk to your clients about what’s hot.
> If you’re a nail artist, create a profile on Nail Art Gallery (nailartgallery.nailsmag.com) and share it with your clients.
> Get in touch with the consumer press and offer your expertise for nail style stories.
> Put your own “Hot Off the Presses” book together with color swatches, nail styles, and trends you’re seeing from your fellow nail techs or in your trade magazines. Heck, put stuff you find on blogs and in consumer magazines in there too, but present it to your clients as you being their go-to source for all things nail-related.
If your clients are getting the information from you, they won’t have a reason to get it elsewhere. I don’t think consumer bloggers are bad, and I certainly don’t think they’re bad for our industry. I’ve just been thinking that they’re taking the nail care spotlight from those who rightly deserve it — YOU.
Related Article:
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
