Week 9: There’s No Such Thing as Overexposure

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Facebook Your Way to a Full Book

There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.

Social Swirl Nail Art

Follow these steps to see why this swirl technique went viral and find out how you can use this product in your nail art services.

Cosmoprof 2014: Shine & Social

Indie polish designers and bloggers alike gathered at the Four Seasons prior to Cosmoprof for the Shine & Social Event.    

Monthly Calendar: Free Facebook Marketing Webinar

Facebook and other social networking sites are a terrific way to market your salon. Learn more about this free (and environmentally friendly, as the National Association of Eco-Friendly Salons & Spas (NAEFSS) points out, since it

Cater to Media VIPs

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Mobile Marketing

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Branding You — 4 Steps to Developing Your Personal Brand

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.  

Those Who Can't

You want to know one thing that I absolutely do have a solid opinion on? Because I know I come off as opinionated, but, when you really get to talking to me, I think it's obvious