Salon-Tested Ideas on Successful Cosmetics Retailing
Adding makeup to your salon could be a perfect business enhancement. The secret lies in pricing and marketing your new line just right.
by Les Edgerton, contributing writer
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Adding makeup to your salon could be a perfect business enhancement. The secret lies in pricing and marketing your new line just right.
"Jessica was not only an innovator and icon in the world of nails, but a true trailblazer whose passion, creativity, and vision shaped an entire industry."
Nail tech and salon owner Maisie Dunbar discusses her skin and make-up line, BluffaJo Cosmetics. You Might Also Like: BluffaJo Sugar Butter Pedicure Recipe
Last month at Cosmoprof North America in Las Vegas I saw some great new products that were either newly launched or are in the pipeline and will be available shortly. I thought I’d share some of them. Feel free to leave me a comment in Feedback about which ones interest you the most.
Looking for some new stuff to get excited over during this post-holiday quiet period? We've got just the selection for you, including new polish formulas, colors, and even botanical skincare.
Uncured gel polish and microscopic e-file dust contain active acrylates that penetrate the skin, triggering permanent contact dermatitis. Learn the chemistry behind these irritants and how to protect your clients and yourself.
Get creative! A handy cosmetic bag doesn’t have to be for makeup only. Help your clients establish a regular nail grooming routine, and then give them a way to carry their beauty products with them wherever they go. A small travel clutch is the perfect size for a handful of polishes.
In January 1990, Faina Ritz and David Dubrow launched Duri Cosmetics with a single hair removal wax formulation. The formulation was a success and the business expanded to nail lacquers and treatments.
Have a great idea for a new line or thinking about launching your own product? It's hard to know where to even start. Get expert advice from Cody Fullerton, vice president of business development at Prime Matter Labs.