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OPI pays hommage to its Culture of Color with its first branded international short film. Featuring French DJ C2Cs Down the Road, the video features a surrealistic dance-off between four female dancers and a Thoroughbred horse. The featured lacquer colors Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues each represent one dance style and one overarching theme, illustrating OPI nail lacquer as a a means of self-expression.
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
Demo of the Manicure by OPI system, four simple steps that will turn a basic manicure into a profit-generating service. See how Manicure by OPI dramatically improves skin condition, and how nail and skin analysis can increase service and retail opportunities.
Check out OPI GelColor's iconic shades, which only require a 30-second LED cure.
Alongside Jimmy Choos and Nars makeup on Marie Claire's May masthead page is OPI Nail Lacquer in Black Onyx.
OPI will soon launch its new City of Hope limited promotion to celebrate City of Hope 2012 Spirit of Life Honoree George Schaeffer. Each display features four bestselling OPI nail lacquers, including Bubble Bath, Cajun Shrimp,
The company has become a gold sponsor of the Association de Estilistas Latinos, and association for Spanish-speaking beauty professionals.
Pedicure by OPI. From ordinary experience to extraordinary spa pedicure.
OPI introduces Infinite Shine Gel Effects Lacquer System available for purchase November 3.
What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.
